CEO Kang Min-seung emphasized at Snowflake's World Tour Seoul that generative AI has entered a phase where "trust" rather than accuracy becomes the key competitive advantage. As AI is applied to various tasks including consultation, risk management, and operational automation, incorrect data, erroneous responses, and bias are creating actual business risks. He pointed out that enterprises must build a trust layer above AI. To achieve this, accurate data management, semantic structuring, governance, and prompt security are essential. He explained that AI is not merely an automation tool but a technology that reorganizes the entire organization's workflows and decision-making systems. Snowflake provides a platform that supports this trust-based AI operation, emphasizing that enterprises should build "trustworthy AI" rather than "intelligent AI."