Samsung Electronics unveiled the 'AI Living' concept integrating AI throughout daily life at IFA 2026 held in Berlin, Germany. The company presented a direction to organically connect TVs, home appliances, and mobile devices to support all aspects of living including leisure, energy management, and healthcare.

The exhibition theme is 'Your companion to AI Living,' and the exhibition space is composed of three thematic zones: △Entertainment Companion △Home Companion △Care Companion.

Benjamin Braun, Chief Marketing Officer (CMO) of Samsung Electronics Europe, said, "At IFA 2026, we will demonstrate practical and highly accessible applications of AI across entertainment, mobile, and connected home ecosystems."

In the Entertainment Companion zone, Samsung will showcase the 2026 TV lineup featuring 'Micro RGB' TV technology that precisely controls color and contrast with microscopic RGB LEDs, and 'Vision AI Companion,' an interactive AI-based content recommendation function.

Also on display are the world's first 42-inch curved OLED gaming monitor 'Odyssey G7 (G75SJ)' and the 27-inch 'Odyssey G6 (G60H)' supporting ultra-high 1,100Hz refresh rate.

Samsung TV Plus' monthly active users have surpassed 100 million, according to reports.

The 'Bespoke AI Family Hub' refrigerator provides automatic ingredient recognition and recipe recommendation functions through camera-based 'AI Vision' technology, and also supports integrated energy monitoring through a touch screen, Samsung Electronics explained.

The 'hood-integrated induction cooktop' draws in smoke generated during cooking, eliminating the need for separate hood installation.

The 'Bespoke AI washing machine' is known to enable 70% additional energy savings compared to European energy efficiency grade A by applying a high-efficiency inverter motor.

The Galaxy S26 FE, scheduled for release on the 4th of this month, features One UI 9 and supports 'My FanCam' portrait editing function and 'Super Steady' level-lock shooting.

The Galaxy Z Fold8 Ultra is 4.1mm thick and weighs 215g when folded, while the Galaxy Z Fold8 weighs 201g, the lightest in the Fold series, and features a 4,800mAh battery.

Samsung Electronics also separately operates a 'Samsung Creator Hub' at 'IFA Palais' in 'Messe Berlin' where IFA is held.