Hamshout launches AI creative label 'O.POINT'
Published2026.09.30 08:55
Instead of the existing method of producing content upon client requests, O.POINT has adopted a 'proactive proposal' model as its operational approach, creating and validating content with AI first before proposing it to advertisers.
Rather than establishing a separate dedicated AI organization, it has chosen a method where all members possess AI production capabilities as a baseline.
Its main business areas include brand films and advertising videos, YouTube and SNS content, motion graphics, key visual and graphic design, AI images and videos, and IP development.
New AI technologies and content formats are first tested and validated on its own channel, with results then applied to advertiser projects.
Production know-how accumulated from customer projects is planned to be utilized again in enhancing the IP channel, establishing a virtuous cycle structure.
It has also developed the AIBA™ (AI Brand Audit) solution, a generative AI-based brand diagnosis service.
With O.POINT's launch, AI-native content production and independent IP business have been added to existing AI research, strategy, and consulting capabilities.
Kim Jae-hee, CEO of Hamshout Global, said, "As an independent creative label rather than a production department of an agency, O.POINT will present new production standards to the market and become a new growth axis for Hamshout Global's AI business."
Comments
Related news
Hamshout Global Signs Business Agreement with Aligo AI for AI Celebrity Marketing
Hamshout Global has established a framework to preemptively secure celebrity IPs capable of AI content creation through collaboration with AligoAI. Through this partnership agreement, advertisers can flexibly adjust duration, budget, and content types to align with campaign objectives, enabling celebrity utilization even in short-term and test-type campaigns. The two companies plan to combine their capabilities in celebrity IP management and AI-based content production to create a more efficient celebrity marketing environment.
2026.02.10by 명세환 기자
Handsout Global Releases AI Citation Index Report August Edition
Handsout Global has released the August edition of 'AIBA AI Citation Index Report,' the nation's first industry-level AI citation periodic survey. Analysis of the sources referenced by generative AI when generating responses showed that SNS accounts for 34.6% of total citations, ranking first. However, significant variations appeared by industry, classifying them into four types including media-led and SNS-led categories, and companies need to expand brand exposure in AI responses through customized strategies by industry.
2026.08.20by 명세환 기자
ST Launches 6-Axis IMU with Sustainable Materials…Targeting Drones and Smart Devices
STMicroelectronics has unveiled new 6-axis IMU models LSM6DSK320X and ISM6HGK256X targeting consumer and industrial markets.
2026.09.30by 배종인 기자
Theori Xint Selected as DARPA 'AI Communication App Security' Research Contractor
Theori, an offensive cybersecurity company, has had its AI autonomous penetration testing platform Xint selected as a DARPA autonomous AI application security research contractor. The platform will conduct vulnerability analysis on messenger apps used by the U.S. Department of Defense and perform software supply chain risk assessments. Xint detected 3 app force-closure vulnerabilities in the Signal Android version within 1 hour and reported them to the Signal development team, with patches completed.
2026.09.30by 배종인 기자
Samsung Electronics Records 25 Consecutive Years of Most No. 1 Rankings in 2026 KCSI
Samsung Electronics recorded 25 consecutive years of the most No. 1 rankings in the 2026 KCSI survey. The company secured the top position in 9 product categories including TVs and mobile phones, with AI-enhanced features serving as a key driver of increased customer satisfaction. Samsung improved user experience by applying AI technology across its consumer appliances, including Vision AI Companion, Galaxy AI, and AI Vision features in Bespoke refrigerators.
2026.09.30by 명세환 기자
