The event, marking its 10th anniversary this year, carried the theme 'The Agentic Shift: From Intelligence to Impact,' with 400 attendees including 100 professors and researchers from domestic AI graduate programs and 300 Samsung Electronics employees in the AI field present on-site, and the event was also live-streamed online via YouTube.

Vice Chairman Jeon Young-hyun stated in his welcome remarks, "Agentic AI will fundamentally change the way we work and organizational culture," adding "We will advance substantive technological innovation together with global AI leaders."

Richard Ho, Vice President of Hardware at OpenAI, introduced the changes that large language model (LLM)-based agentic AI will bring to enterprises and industries across the board.

David Green, AI Technology Leader for AWS Asia-Pacific and Japan, presented security and governance strategies for safely and economically implementing agentic AI in enterprise environments.

Ranjay Krishna, Professor at University of Washington, presented a new approach to implementing high-performance robotics AI with small models, and Kim Yun-hyung, Senior Executive at Samsung Research (also MIT Professor), introduced next-generation 'Agentic Intelligence' architecture innovation strategies.

The AI Technology track covered three areas: △Efficient AI △Physical AI △Continual Learning.

In the Physical AI session, the possibilities and limitations of World Models and Robot Foundation Models, as well as related Samsung Electronics research achievements, were shared.

In the Continual Learning session, 'Personalizing AI' that maintains existing knowledge while learning new information and 'Self-Evolving AI' technology that improves performance on its own based on real-world usage feedback were introduced.

In the AX Innovation track, global partners including Dell Technologies and Anthropic presented application cases of trustworthy AI agents and methods for building enterprise AI factories.

The DS division AX/PI Center also shared innovation cases applying AI across semiconductor design and manufacturing and the direction of AI-based business transformation.