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Building Generative AI-Based Commerce Short-Form Production and Operation Automation Solutions in Collaboration with Wavebursa
Catenoid, a Video Technology as a Service (VTaaS) company, has been selected as a demand enterprise in the AI Voucher Support Project led by the Ministry of Science and ICT. The company is advancing platform enhancement by integrating generative AI into its short-form video platform 'Chalna' to reduce content creation burden for e-commerce operators.
Catenoid announced on the 1st that it has been selected as a demand enterprise for the '2026 AI Voucher Support Project' administered by the Ministry of Science and ICT (implementing agency: National IT Industry Promotion Agency (NIPA)).
It will collaborate with Wavebursa, an AI-based content creation company, to execute the project 'Building Generative AI-Based Commerce Short-Form Generation and Operation Automation Solutions.'
The AI Voucher Support Project is a system that provides vouchers to companies needing AI solutions, enabling them to purchase and apply solutions from supplier companies.
'Chalna' is a no-code based solution that allows short-form content placement in own online malls without development knowledge. It is currently expanding adoption across fashion, beauty, living, food, and sports sectors as well as specialized service industries such as medical, tax, and accounting.
While short-form video is emerging as an e-commerce marketing tool, small and medium-sized enterprises have faced production burdens requiring weeks from filming to editing and posting, as well as outsourcing cost issues.
In this project, supplier company Wavebursa will develop and integrate its AI content creation platform 'VIIMstudio' to fit the 'Chalna' environment.
When users input product images, product names, and key phrases, AI automatically generates short-form videos, which can then be directly used on product detail pages, short-form widgets, and marketing channels.
After posting, performance data such as impressions, plays, and clicks can be viewed in the same admin environment, according to Catenoid.
Catenoid is responsible for developing AI short-form generation functionality within 'Chalna' and integrating existing widgets, distribution, and analytics features, while Wavebursa handles generative AI engine provision and API provision as well as customizing image and text-based video generation functionality.
Hyeong-seok Kim, CEO of Catenoid, stated, "Through this project, 'Chalna' will evolve into a comprehensive platform supporting AI-based production," and added, "We will create an environment where e-commerce operators can efficiently conduct short-form marketing from production to operation."
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