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At one time, there was a provocative advertising slogan that said, “Beds are not furniture.” Because of this, many elementary school students mistakenly thought that beds were not furniture but “science,” which caused confusion in education. Believe it or not, there was a story going around.
It is often difficult to take human language at face value. This is why not all metaphors and metaphors are lies. Advertising slogans exaggerate even more ironically and paradoxically. First of all, they destroy the order of language because they have to attract people's attention.
The phrase, “bed is not furniture, it is science,” is a copy that sufficiently reflects these requirements. It is not an attempt to assert the equation, “bed ≠ furniture,” but rather a statement that emphasizes the need for something more than furniture. Accordingly, the phrase, “bed = science,” is not a statement that beds are science, but a metaphorical statement that something as much as science is needed.
However, after 20 years of advertising slogans such as “beds are science,” this phrase is being reborn as something closer to the truth. To be more precise, rather than saying that beds are science, it is making the equation furniture=science a reality.
As of now, it is limited to some models, such as charging devices that can charge smart devices, desks that can be adjusted in height to fit the child's body type and height, kitchen furniture that opens doors automatically, and sofas with audio devices. The furniture is not so much made of wood as it is made of electronic devices, but what is significant is that such attempts are on the rise.
It seems that the positive attempt of the Sensor Convergence Forum organized by Seoul Techno Park is not unrelated to this. On the 20th, dozens of people from the sensor industry and the furniture industry gathered in the conference room on the 6th floor of Techno Park.
The reason why these people who seem to have nothing in common have come together is one thing. Sensors are looking for a new market in the furniture application market, and furniture is looking for a new market with sensor functions. The common interest in creating a new breakthrough brought them together. The idea is that sensors are looking for an application in the furniture market that exceeds 10 trillion won per year, and the stagnant furniture industry is looking for new convenience devices to attract consumers.
In addition to simple time sensors, there are sensors that detect people and turn on bathroom lights or operate door locks, and sensors that support movement functions in chairs. Also, portable furniture such as assistive canes for the visually impaired, smart beds that automatically make the bed, smart desks that are connected to computers and support voice recognition, and smart closets that eliminate wrinkles and odors from clothes are currently being sold or developed.
Sensor and furniture experts who attended the forum expressed various opinions. There were various opinions exchanged, ranging from how to solve the problem of power supply being required for movable furniture to how to create smart furniture that can be recycled, given the nature of furniture that is used for a long time once purchased, to the question of where to control smart furniture, and whether the main player in smart furniture is the sensor company or the furniture company.
Following the question, ideas were also raised about attaching accessory-type sensor products to furniture, and for the silver age, about beds and sofas that tell people when to take their medicine.
Yes. First of all, we met. It is important that the sensor company and the furniture company met. Because we met, we were able to confirm what each other needed. If we hadn't met, we wouldn't have known. Because we met, we found out what we lacked. That's why sensors need to meet not only with furniture but also with other industries. First, we need to meet. We need to meet and get to know each other in order to find new things. Of course, this meeting must assume what the consumer really wants.
Fusion begins with encounter.
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