In fact, Huawei announced another record-breaking annual performance at 'CES 2016,' the world's largest consumer electronics show held recently in Las Vegas, USA. Let's take a closer look at the achievements made last year through seven key figures.



① $20 billion

In 2015, Huawei Consumer Business Group achieved sales of $20 billion (approximately 23.8 trillion won). This represents a whopping 70% increase from $12.1 billion (approximately 14.6 trillion won) in 2014, which can be attributed to the continuous launch of new flagship products that meet the demands of consumers worldwide and a strategic focus on the mid-to-high-end smartphone market.

② 8 million units

Huawei shipped a total of 108 million smartphones last year, becoming the third company, following Samsung Electronics and Apple, to surpass 100 million annual smartphone shipments. The figure of 108 million units per year also means that three Huawei smartphones were sold every second last year.

Global smartphone shipment growth rate 9.8%
Huawei's smartphone shipments increased by 44% year-over-year

③ 44%

While market research firm IDC predicted that the growth rate of global smartphone shipments in 2015 would be limited to 9.8%, Huawei achieved a growth rate that far exceeded the industry average, recording a 44% increase in smartphone shipments compared to the previous year. The new flagship smartphone, the Huawei P8, released last May, recorded cumulative sales of 4.5 million units, and the Huawei Mate S sold over 800,000 units within four months of its launch and received favorable reviews in the global market, including being selected as the "Best Product of IFA 2015" by leading IT media outlets.

④ No.3

Driven by the popularity of smartphones boasting stylish designs and outstanding performance, Huawei has significantly narrowed the gap with competitors and further solidified its position as the third-largest company in the global smartphone market. Having maintained the highest market share in the Chinese smartphone market since March 2015, Huawei recorded a share of over 60% in the Western European high-end smartphone market and ranked among the top three in major smartphone markets including Spain, Italy, Belgium, Switzerland, and Portugal. In addition, it showed notable performance in the global market, shipping 12 million units (up 68% year-on-year) and 3.46 million units (up 114% year-on-year) of smartphones in Latin America and Northern Europe, respectively, and ranking second in the Middle East and Africa smartphone market with a shipment volume of 12 million units.



⑤ 76%

According to the polling firm IPSOS, Huawei recorded the highest growth rate in brand awareness, increasing from 65% in 2014 to 76% in 2015. In addition, the company is steadily improving its brand awareness in the global market, ranking 88th in Interbrand's 'Best Global Brands 2015' and 70th in 'BrandZ Top 100 Global Brands 2015'.


⑥ 47%

The 'Net Promoter Score' is an index representing consumers who recommend a brand's mobile phone to others. Huawei ranked third in the global market with an NPS of 47%, following Apple and Samsung Electronics, and ranked second in the Chinese market, after Apple. In addition, it ranked first in brand preference in the Chinese market and achieved brand awareness growth rates of 87%, 82%, 79%, 73%, and 68% in Portugal, Italy, Spain, the Netherlands, and Germany, respectively.

⑦ 89%

Huawei plans to continue innovating based on customer-centric values to provide an outstanding user experience and strive to become a globally beloved brand. In addition, the company intends to maintain close partnerships with companies across various sectors to foster a new mobile ecosystem in line with the rapidly changing ICT market and to provide high-quality products that satisfy the increasingly diverse needs of consumers.