Wind River today announced a partnership with Roland Berger, a global consulting firm, to provide comprehensive consulting services across the automotive sector, including strategic planning, business development, technology, and development needs for customers in the automotive market.

“The automotive industry is facing new challenges as the Internet of Things grows, software systems become more complex, and the associated safety and security requirements increase,” said Marques McCammon, General Manager of Connected Vehicles at Wind River. “In this time of transformation, the importance of software has never been more evident. Wind River is working with Roland Berger to help automotive companies elevate their software IQ and lay the foundation for new business innovations that will fuel future growth.”

Wolfgang Bernhart, senior partner and automotive expert at Roland Berger, said, "The focus of automotive innovation is shifting toward software. Many companies in the industry are scrambling to secure expertise in this dynamic. “As the market evolves rapidly, we expect that the collaboration between Wind River and Roland Berger will enable more customers to quickly and effectively respond to the ever-changing demands for software transformation,” he said.

Wind River, with decades of leadership in embedded software and expertise in mission-critical markets such as aerospace, defense, and automotive, and Roland Berger, with extensive management consulting experience in global markets, plan to partner with Roland Berger to help customers proactively respond to software innovations taking place in the automotive market.

Secure software strategy direction
Providing engineering support, including proof of concept (PoC)

Consulting service clients can obtain expert software strategy guidance from advisory groups of both companies. Wind River provides software management capabilities, architecture support, and engineering support from strategy formulation through proof-of-concept (PoC) and production. Roland Berger provides insights into key markets, including market trends and business analysis, valuation strategies, and expected benefits, and supports the design of innovative business models. Roland Berger is a leading global consulting firm offering a full range of management consulting services, from strategic advisory to implementation.

“We believe that Wind River’s technological strengths combined with Roland Berger’s extensive market experience will enable customers to accelerate the production of connected vehicles and create new opportunities based on them,” said Marcus Berret, Chairman of the Board and Head of the Global Automotive Team at Roland Berger.