First Unveiling of the Largest Ever SUHD TV Lineup of 19 Models, Spanning 43 to 98 inches
Announcement of new products including Family Hub and AddWash, and new 'Club de Chef' members

Samsung Electronics held the 'Samsung Europe Forum,' a continental strategic product introduction event, in Monaco on the 11th (local time) and set out to expand its European market in 2016.

At the ‘Samsung Europe Forum’ held at the ‘Grimaldi Forum,’ an international conference center in Monaco, attended by over 1,000 people including key European partners and media, various strategic products for 2016, including new ‘SUHD TVs’ featuring Quantum Dot technology, were unveiled.

David Lowes, CMO of Samsung Electronics Europe, who spoke at the 'Samsung Europe Forum' press conference, stated, "Samsung Electronics has consistently introduced a variety of home appliances and mobile products equipped with smart technology," adding, "Moving forward, based on trust with our customers, we will strive to evolve into technologies and products that are even more meaningful in everyday life."

Targeting the European market with a diverse SUHD TV lineup and AV products

Samsung Electronics garnered significant attention from locals by unveiling its largest-ever SUHD TV lineup, including the KS9000, KS8000, and KS7000 series.

12 curved ones The European SUHD TV lineup, consisting of a total of 19 models including [model name], offers a wider variety of screen sizes ranging from 43 inches to 98 inches, expanding consumer choices. White TV models (KU6510, K5510), which are particularly popular in Northern Europe, were also unveiled, attracting attention.

Samsung SUHD TVs featuring eco-friendly Quantum Dot displays have applied HDR (High Dynamic Range) technology with a brightness of 1,000 nits, which is the core of UHD picture quality, and Quantum Dot color technology that expresses natural colors.

In terms of design, 'Boundless Design' was applied to minimize the TV screen bezel to maximize immersion in content, and '360 Design,' which is beautiful from any angle and enhances home interiors, gained great popularity among Europeans who prefer open-style living.

In the retail solution exhibition corner, configured to replicate a standard store environment, participants were able to directly experience various smart TV features, such as accessing desired content directly from the first screen and easily controlling multiple TV peripherals.

In addition, various AV products were showcased, including a soundbar (HW-K950) equipped with 'Dolby Atmos' technology that provides vivid 3D surround sound with 5.1.4 channels extended up, down, left, right, and even to the ceiling, and a UHD Blu-ray player (UBD-K8500) that supports 4 times sharper picture quality, 64 times wider color range, and HDR functionality.

Meanwhile, at this European Forum, Samsung Electronics is hosting a discussion event titled 'Inside The Future of TV,' where a panel of experts from various industries including TV, film, gaming, and interior design engages in multifaceted discussions on the 'trends and future of the TV industry.'They also prepared.

Unveiling innovative premium home appliances designed with European consumers in mind

Samsung Electronics Home Appliances introduced premium innovative products designed with European consumers in mind, such as the 'AddWash' drum washing machine, which allows users to easily add laundry during washing; the 'Family Hub' refrigerator, which features a 21.5-inch Full HD touchscreen and IoT technology; and the 'RT7000' refrigerator, which features 'Twin Cooling Plus' technology.

The 'AddWash' drum washing machine, first launched in Korea last year, is an innovative product that allows users to add laundry, detergent, and fabric softener at any time during the wash cycle via the 'AddWindow' at the top of the door. It was released in small to medium sizes tailored for space-constrained European living spaces and features the 'Smart Control' function. 'Smart Control' implements IoT technology that allows users to check the washing cycle via smartphone and provides notifications when rinsing, spinning, or the end of the wash cycle, enabling effective operation even when the user is not near the washing machine.

The 'Family Hub' refrigerator was introduced not only as a 4-door French door type unveiled at CES, but also as a BMF (Bottom-Mounted Freezer) type, a 2-door refrigerator with a top refrigerator and bottom freezer configuration specialized for the European region.

The 'Family Hub' refrigerator utilizes three internal cameras to allow users to check stored food anytime, anywhere via smartphone, enabling more convenient and smarter food management. In addition, through the touchscreen It enables entertainment functions for the family, such as listening to music and radio and watching TV, transforming the kitchen from a space solely for dining and cooking into a central hub for various aspects of family life.

The 'RT7000' refrigerator, a top-mounted freezer (TMF) type, features Samsung Electronics' exclusive 'Twin Cooling Plus' technology, an independent cooling system previously applied only to premium refrigerators, which maintains the moisture level inside the refrigerator at up to 70% to keep food fresh.

At this forum, Samsung Electronics announced the addition of Michel Roux Jr., considered the most influential chef in the UK, as the eighth member of 'Club des Chefs,' a mid-to-long-term project that has been continuously carrying out premium marketing activities since its launch in 2013.

Michel Roux Jr. is the owner chef of Le Gavroche, the UK's first Michelin-starred restaurant, and gained immense popularity as a judge on the BBC cooking competition show MasterChef.

With the addition of Michel Roux Jr., Samsung Electronics plans to continuously develop recipe content tailored to European consumers and carry out premium marketing activities to expand the market for Samsung's 'Chef Collection'.