China's VR Market Is Growing Fast, VR Devices Expected to Grow 476% This Year
Published2016.02.25 19:00According to the outlook of IDC (www.idc.com), an IT market analysis and consulting firm, the Chinese VR (virtual reality) device market in 2016 is expected to reach 480,000 units, a 476% increase from the previous year, driven by the growth of Chinese VR companies such as DeePoon, ANTVR, and 3Glasses.
Currently, these VR companies are announcing long-term plans that cover everything from hardware and equipment to software ecosystems. In addition, major global VR companies such as Oculus, HTC, and Sony have announced that they will begin releasing products starting in 2016.
▲VR products from China's DeePoon (Source: website)
“The Chinese VR market will experience explosive growth in 2016 as local and foreign vendors create a rich content ecosystem and make joint efforts,” said Neo Zheng, researcher at IDC China.
While personal VR applications are primarily focused on the gaming, film and TV industries, immersive games with thrilling visual effects and family-friendly IMAX are expected to quickly drive consumer demand. Leading software vendors are in the development, integration and marketing stages of games, film and video products.
VR devices, as well as related accessories such as motion controllers, motion-control clothing such as gloves, dynamic seats, and VR treadmills, will become more widespread, enabling personal VR applications such as online shopping, virtual travel, and virtual sports.
▲PRC VR Device Shipment Forecast & Growth Rate 2015-2019, (Source: IDC Research)
For industrial applications, IDC research found that real estate, retail, and education are the areas with the greatest potential for VR. Healthcare, live performance, exhibitions, driving simulation, and recreational facilities are also identified as markets with high potential.
“Although VR is rooted in personal use and applications, VR vendors are developing a variety of industrial applications,” said researcher Neo Zheng. “Due to the high profitability, industrial VR applications will grow as a main development area for some vendors.”
In addition, it is expected that the rise of VR devices will contribute to the revitalization of the PC market. From upstream chip and panel suppliers to midstream device manufacturers and downstream content and service providers, VR represents a huge opportunity for suppliers.
It is expected to accelerate the development of the industry as it emerges as an attractive market for all stakeholders based on high profitability. VR is expected to create a new IT market for vendors while providing a completely new world of experience for users.
관련뉴스
We are investing heavily in the game industry integrated with ICT, such as cloud computing and VR.
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