A Samsung Electronics model is introducing an SUHD TV at the Samsung Latin America Forum held in Lisbon, Portugal on February 18.
(Photo courtesy of Samsung Electronics)

Showcasing various IT products including SUHD TVs
From Europe and Latin America to Africa and finally to China

Samsung launched a full-scale offensive on the Chinese market by successfully hosting the 'Samsung China Forum' at the Shanghai International Purchasing Center (SHCEC).

The 'Samsung Forum' is an annual in-house event that establishes customized strategies for each region and unveils new strategic products. This year, the series began in Southeast Asia and continued through Europe, Latin America, Southwest Asia, the CIS, the Middle East, and Africa, concluding with the China Forum.

At the China forum held under the theme "Presenting a Better Life Through Differentiated Innovation," attended by over 500 key local business partners and media representatives, the outstanding performance and innovative features of various new products garnered significant attention.

Samsung Electronics showcased a variety of new SUHD TVs ranging from 49 inches to 98 inches, along with premium home appliances and various IT products. Samsung SUHD TVs garnered significant attention for providing the ultimate viewing experience by incorporating features such as 1,000-nit brightness HDR (High Dynamic Range) technology, Quantum Dot color technology that reproduces natural colors, and a curved design.

In particular, for the elderly with visual and hearing impairments, the 'Family TV' function, which corrects picture and sound quality and enlarges the text size displayed on the TV screen, and through the QQ (China's leading messenger service) installed on the TVRegion-specific features that allow for messenger and photo transmission to strengthen family bonds have garnered attention.

IoT Refrigerator 'Family Hub', 'EviNavigator' Showing Ultrafine Dust Levels

In the home appliance sector, a large number of innovative new products were unveiled, including the 'Family Hub' refrigerator equipped with IoT functions and a 21.5-inch Full HD touchscreen, the 'AddWash' drum washing machine that allows users to add laundry and detergent at any time during a wash cycle, and air purifiers. The 'AddWash' drum washing machine, which was first launched in the Chinese market last February, expanded the range of choices for local consumers by introducing both small-to-medium (12kg, 9kg) and extra-large (21kg) capacities.

The air purifiers of the 'AX7000' and 'AX5000' series have gained great popularity as products that actively reflect the needs of consumers who are highly interested in respiratory health. They feature a powerful 'Power Fan' that purifies polluted air and releases the clean air through '3-way three-dimensional purification,' allowing for fast and effective cleaning of large indoor spaces.

In addition, it features an 'Air Navigator' that displays ultrafine dust levels at a glance and a 'Filter Saving 5-Stage Purification System' that doubles filter life, and also introduced China-specific models equipped with the ability to remove formaldehyde, which causes sick building syndrome.

In addition, ▲the large-screen, ultra-lightweight premium laptop 'Notebook 9' ▲curved monitors featuring the world's largest curvature of 1800R ▲and MX7 series multifunction printers equipped with the Android-based 'Samsung Smart UX Center' are bringing significant changes to consumers' daily and work lives.Products that would lead the fire were also exhibited.

Baek Kyung-tae, Executive Vice President and Head of Samsung Electronics China, stated, “Samsung Electronics is making great efforts to realize its philosophy of ‘consumer-centric innovation.’ Moving forward, we will actively communicate with Chinese consumers and strengthen our business with partners and trading partners based on a spirit of trust, cooperation, and communication.”