Experience the new premium car 'DS 3' in a virtual booth without an actual car

Dassault Systèmes (www.3ds.com) announced that DS, a premium brand of PSA Group that produces Peugeot and Citroen, has adopted Dassault Systèmes' automotive industry-specific solution, 'Virtual Garage', and developed a virtual solution for promoting new car models.

DS will be showcasing its new premium car, the DS 3, through a virtual booth at the '2016 Geneva International Motor Show', which runs from the 3rd to the 13th of this month. Visitors can experience the DS 3 without an actual car using the HTC Vive headset and a joystick. They can sit inside the car, change the car color, roof, and interior decoration, and even test the function of opening and closing the front doors.

The 'Virtual Garage' based on the 3D Experience platform provides design CAD data for use in the product sales and marketing stages. Companies can not only visually show customers basic product specifications, but also utilize it in various ways, such as event planning, 2D/3D projection mapping, augmented reality, gamification, interactive concepts, and motion control technology.

The solution is particularly suitable for models such as the DS 3, which can produce 3 million product combinations. The DS brand has developed 'DS Virtual Vision', a solution that shows customers a product version customized to their individual needs through a 'virtual garage'. The Geneva Motor Show will be the venue to unveil this unique immersive 3D experience.

“The Virtual Garage industry solution enables companies to cost-effectively launch new vehicles while freely responding to customer demands,” said Olivier Sappin, Vice President, Transportation and Mobility Industry, Dassault Systèmes. “The realistic and surprising product experience drives immediate purchase at dealerships, trade shows, and special events. Dassault Systèmes will support marketing and sales teams to plan new events using design data and capture the attention of the entire industry as well as their customers.”



More information about Dassault Systèmes' Transportation and Mobility industry sector can be found at http://www.3ds.com/industries/transportation-mobility/.