A program that allows university students to experience practical corporate marketing.

Sennheiser (www.sennheiser.com) announced that it held an inauguration ceremony for its university student ambassadors, the "Sennheiser Sound Heroes 2nd Generation," at the Sennheiser Music Cafe in Daehak-ro, Seoul, on the 8th.

The launching ceremony was held on this day in the presence of key executives, including Sennheiser Global Vice President Eric Denise and Sennheiser Korea Vice President Lee Dong-yong, as well as the finally selected university student ambassadors. Sennheiser Sound Heroes is a program that allows university students aspiring to become professionals in various marketing planning, public relations, and video content creation to experience practical corporate marketing work.

A total of 10 individuals were selected for the 2nd Sennheiser Sound Hero program following a screening process that included passing the document review. Starting with an inauguration ceremony, they will serve as Sennheiser's university student ambassadors for approximately eight months. They will have the opportunity to take a leading role in marketing initiatives to promote products and the brand, as well as participate in future Sennheiser events.

Kwak Geun-young (3rd year, Yonsei University), a member of Sennheiser Sound Heroes, said, “As a user who consistently uses Sennheiser products, I was well aware of the value of the Sennheiser brand and products,” adding, “I want to spread the appeal of the Sennheiser brand to my friends through future Sound Heroes activities.”

Lee Dong-yong, Vice President of Sennheiser Korea, said, “We will actively support the Sennheiser Sound Heroes program both internally and externally to discover fresh and unique ideas from university students,” adding, “In particular, I hope this activity will serve as valuable nourishment for many participants in realizing their dreams of becoming marketers.”