Establishment of an E-Photo system capable of producing lifelike 3D images

Mackevision Medien Design (www.mackevision.com), a German company specializing in CGI (Computer Generated Imagery), announced that Hyundai Motor Company has established the E-Photo system, a digital image production process, by adopting its innovative 3D visualization solution.

With the advent of the digital age, mutual interaction between brands and target customer groups is becoming increasingly important. In particular, as brand communication becomes more active through digital channels, brands and customers are engaging in direct and continuous contact through various means. Through this, they are not only enhancing mutual understanding but are also evolving into forms of mutual interaction. To achieve this, standardized, top-tier visual communication is becoming increasingly important, utilizing a high-quality, integrated single publishing solution at customer touchpoints to deliver a consistent image to customers.

Hyundai Motor’s E-Photo system is a proprietary system developed by Hyundai Motor that integrates Markevision’s 3D CGI solution optimized for the company’s system. Through the introduction of an innovative digital image production process, it enables the creation of various 3D car images that look just like real photographs, which can be used in print, online, and other cross-media advertisements. It also allows for more efficient production and utilization of standardized, high-quality images to target the global market.

Thanks to the E-Photo solution, Hyundai Motor Company is now able to produce and use all product images for various sales and marketing activities without restrictions on specifications or resolution, tailored to specific purposes. In particular, the time required to produce images used in advertisements, posters, POS drafts, and web content has been significantly reduced. Furthermore, the ability to utilize unified standard images across all channels in global markets has enabled enhanced efficiency and synergy creation in visual campaigns. Kim Min-soo, Director of Hyundai Motor’s Brand Strategy Office, explained, “Through the establishment of the E-Photo system, we will be able to improve internal processes, such as preventing errors and eliminating the repetition of the same tasks across different branches.”

Dieter Morgenroth, Technical Director for Products and Solutions at Markevision, explained, “The E-Photo system is a personalized solution developed for Hyundai Motor Company,” adding, “Based on Markevision’s technology and solutions, it transforms existing design information into visualization data that can be utilized for various purposes. This enables the free creation of virtual images in various modified forms and desired shapes.”

Armin Pohl, CEO of Markevision, stated, “With the emergence of new technologies and channels such as online configurators, digital POS systems, and social media platforms, the demand for the highest quality, photorealistic product images is surging. Markevision’s solutions provide a new dimension of customer experience across various touchpoints.”