Adhesion of M-Tags for Authenticity Verification Spreads in Cosmetics Exporting to China

Riding the wave of the Korean Wave, domestic cosmetics are gaining sensational popularity in China.

According to the Korea Health Industry Development Institute's '2015 Cosmetics Industry Analysis Report,' cosmetics exports in 2014 amounted to 1.8959 trillion won, a 34.2% increase compared to 2013 (1.4122 trillion won). This means that the Chinese market is emerging as a hot potato for domestic cosmetics manufacturers.

However, the risks associated with the Chinese market are significant. One such risk is the distribution of so-called "counterfeit cosmetics," which are illegal copies of products from popular domestic cosmetics companies. According to the Overseas Investment Information Service (OIS), it is estimated that more than 20% of Korean cosmetics currently sold in the Chinese online market are illegal counterfeit products.

THE OOZOO mask pack, famous as the so-called Park Seo-joon mask pack, announced that it reviewed various anti-counterfeiting solutions to protect its brand and consumers and ultimately adopted M-Tag as a genuine product authentication solution that can prevent counterfeits at the source.

The Woozoo, a renowned Korean mask pack manufacturer, applies the authenticity verification M-Tag to all its products

"As a leader in injection mask packs, we needed a powerful anti-counterfeiting solution to protect not only genuine products but also the value of our brand. After reviewing various options, such as next-generation holograms and server-based authentication solutions, we have adopted M-Tag, which is the world's first and only source material capable of fundamentally blocking counterfeits," said a representative from The Woozoo.

Furthermore, “As a mask pack manufacturer, the cost of implementing anti-counterfeiting measures was burdensome; however, judging that consumer protection is the top priority, we boldly adopted a state-of-the-art anti-counterfeiting solution. As a result, regarding the The Woozoo brand and genuine products."We were able to achieve the effect of rapidly increasing sales as a result of increased consumer preference and trust," they stated.

M-Tag is an anti-counterfeiting solution developed by Nanobrick Co., Ltd., a domestic materials venture company. It is an anti-counterfeiting label that changes color and pattern in various ways depending on the magnetic field. While existing anti-counterfeiting solutions such as holograms, QR codes, RFID, and fluorescent ink are easily duplicated or require complex tools for authenticity verification, M-Tag allows users to definitively confirm authenticity by immediately observing the color change with the naked eye when a promotional rubber magnet, readily available in daily life, is placed against it.

Meanwhile, following M-Tag, an anti-counterfeiting product using nano new materials, Nano Brick Co., Ltd. has launched new 2nd generation M-Tag products (M-Tag Lite, M-Tag Standard, M-Tag Premium), which are a convergence solution of NT (nanotechnology) and IT (information technology) that incorporates the online solution M-Check. In addition to anti-counterfeiting functions, the company provides services such as the location of counterfeit products and marketing services that link online and offline channels, receiving a great response from cosmetics companies struggling with counterfeits.