Functionality expanded through upgrades and integration with various IoT services such as Home CCTV MomCam.

LG Uplus is launching a full-scale offensive on the home security IoT market.

LG Uplus announced that it is launching a full-scale offensive on the home security IoT market, anticipating growth driven by rising national income and security demand, despite the market having experienced low growth due to high prices and the apartment-style housing structure.

LG Uplus plans to pioneer the home security IoT service market targeting residential environments with weak security, such as detached houses, multi-family villas, low-rise apartments, corridor-style apartments, and single-person households.

To this end, LG Uplus plans to focus on highlighting the advantage of its IoT Caps service, which was launched in partnership with ADT Caps, the world's No. 1 security brand, and GateMan, the No. 1 door lock brand in Korea, that it can be utilized in both normal times and in emergency situations such as theft or intrusion.

In particular, the 'Home CCTV MomCam' service, which has surpassed 110,000 subscribers as of March, will also be integrated with IoT Caps to further strengthen home security IoT services.

LG Uplus’s IoT Caps has enhanced customer benefits by strengthening convenience and security features while lowering the price to 28,600 won per month (including VAT), which is one-third the level of existing security services. In addition, a promotion offering a 30% discount on the monthly fee of 19,800 won (including VAT) is being held on a first-come, first-served basis until the end of April to celebrate the launch. This allows customers who are worried about leaving their homes frequently for spring outings and travel to use the reliable security service without any burden through this discount promotion.

In addition, the company strengthened its marketing by producing and distributing the IoT Caps viral video "Reckless Guys," featuring actors Namgoong Min, Kim Hee-won, and Lee Yu-jun—who recently delivered perfect villainous performances in the drama "Remember: Son's War"—as burglars.

In the video, the burglars are eventually apprehended on the spot thanks to the IoT CAPS service, which features perfect security functions such as hack-proof door locks and open-detection sensors that detect external intrusions. The arrested burglars recommend IoT CAPS to their parents, and the video concludes with a touch of wit.

LG Uplus’s IoT CAPS is a comprehensive security service that combines GateMan’s latest door locks, ADT CAPS’ dispatch security, and LG Uplus’s IoT devices and technology. The service includes five types of IoT devices, such as GateMan door locks, a premium hub, two open detection sensors, a switch, and a plug, as well as ADT CAPS’ dispatch security service and fire and theft compensation services. It provides compensation of up to 10 million won in the event of a fire and up to 5 million won in the event of a theft.

For even more perfect security, the functions of the IoT hub have been enhanced, such as detecting forced opening or damage to the door lock in the event of an intruder and sounding an alarm siren.

When an external intrusion is detected, the open detection sensor sends an intrusion alert to a smartphone, allowing you to request an ADT Caps dispatch. By utilizing IoT switches and plugs, you can remotely turn on lights such as the TV or living room to make it appear as if someone is home.

"Previously, customers had to pay 60,000 to 70,000 won per month to subscribe to security services, but now they can live with peace of mind thanks to affordable security services," said Kim Si-young, a team leader at LG Uplus. "In particular, while existing security services require registering and setting up security unlocking via a card reader when going out, IoT CAPS can be used conveniently without unlocking security settings."

LG Uplus's home IoT service recently surpassed 230,000 households, leading the domestic IoT market.