Users of existing set-top boxes can also use the UI and services of the new set-top box without replacing it.
Increase customer satisfaction by designing with usability and convenience in mind.

KT (Chairman Hwang Chang-gyu, www.kt.com) announced on the 30th that its IPTV service, Olleh TV, will be the first in the IPTV industry to launch a cloud-based IPTV service.

Cloud IPTV service is a service that provides KT Olleh TV's latest services and screens through a virtualized space rather than a set-top box, allowing customers who watch TV through a regular set-top box to use GiGA UHD TV's smart services and screen configuration without having to replace the set-top box.

The most notable feature of the cloud IPTV service is its personalized VOD recommendations that appear as images on the home screen when the TV is turned on. This service precisely analyzes a customer's viewing preferences based on their VOD viewing history and recommends VODs they might want to watch. This allows customers to quickly and easily find recommended VODs that suit their preferences without having to manually search through over 190,000 VODs. Furthermore, the service supports a menu favorites feature, allowing customers to access frequently accessed menus with a single click from the home screen, improving overall IPTV usability.

In addition, the existing text-based menu has been changed to an image-based one, and the 'Real-time Popular Channels' service allows users to check channels with high viewership ratings at a glance. In addition, VOD star ratings and expert one-line reviews are also provided to enhance viewing convenience.

Olleh TV's cloud service will begin rolling out to select areas in the metropolitan area on the 30th and will be gradually expanded to all regular set-top box users within the first half of 2016. Because the cloud service automatically updates when the set-top box is powered on, users can immediately access the upgraded service without having to change their set-top box.

Yoo Hee-kwan, head of KT’s media business division, said, “We have introduced cloud services so that more customers can experience Olleh TV’s latest services and UI, which contain KT’s know-how,” and “We plan to continue to introduce leading services and technologies to increase customer convenience and satisfaction.”