Lenovo Wins Red Dot Design Award for 4 Consecutive Years, Proving 'Design Capabilities'
Published2016.04.06 16:37Lenovo (www.lenovo.com/kr) announced that it won a total of 18 awards at the 2016 Red Dot Product Design Awards. With this, Lenovo achieved the remarkable feat of winning Red Dot Design Awards for four consecutive years, starting with the "Red Dot Design Team of the Year" award in 2013.
In particular, the number of award categories increased by as many as 8 from 10 last year, once again proving Lenovo's design capabilities and excellence.
<2016 Red Dot Design Award Winner>
The Red Dot Design Award is an internationally prestigious design competition held annually in Essen, Germany. Among the approximately 5,000 products from over 50 countries competing, the honor of winning is bestowed only upon those whose design excellence is highly recognized. With 41 judges recognized as experts in design and related industries participating in the evaluation, it is considered one of the most prestigious design awards in the world.
Following last year's record-breaking 10 awards, Lenovo took home a total of 18 awards this year, with products from its Lenovo, Think, and Yoga brands evenly distributed among the winners. In particular, Lenovo's legendary X1 product line swept the Red Dot Product Design Awards with its innovative design.
ThinkPad continues the brand's long tradition through ceaseless innovation, featuring not only a sophisticated appearance but also high quality and user-friendly design. This achievement is the result of the recognition of the outstanding creativity and user-centric design of Lenovo designers worldwide.
"It is an honor to win the Red Dot Award for the fourth consecutive year. It appears that Lenovo's philosophy of always providing the best user experience with products that reflect consumers' lifestyles has been highly recognized," said Kang Yong-nam, CEO of Lenovo Korea. "As the world's number one PC company, Lenovo will continue to focus on delivering exceptional user experiences by consistently introducing innovative products."
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