Samsung Electronics held a 'Quantum Dot Technology Seminar' in Mexico City, Mexico on the 27th (local time) to showcase the quantum dot technology of Samsung SUHD TVs.

The event was attended by local business partners, video experts, and a large number of technology media representatives from six Latin American countries, including Mexico, Chile, and Argentina.

The quantum dot technology, first adopted by Samsung Electronics last year, features individual semiconductor particles injected at the nanometer level that express bright and vivid colors, and possesses excellent image quality and durability that remain unchanged over time. Samsung SUHD TVs released this year feature improved Quantum Dot technology compared to last year, and have enhanced color mapping algorithms.



In particular, all models feature 'HDR1000' technology, which is the standard for premium video produced by Hollywood studios, and displays ultra-high definition video with a brightness of 1000 nits.

Samsung Electronics stated that through this 'Quantum Dot Technology Seminar,' it presented the new value of Quantum Dot SUHD TVs, which deliver a different dimension of picture quality, to consumers in Latin America, and announced that it will continue to lead the global premium TV market, as well as Latin America, by leveraging Quantum Dot SUHD TVs.

Samsung Electronics is stepping up its efforts to capture the premium TV market in Latin America by launching Quantum Dot SUHD TVs in major Latin American countries, starting with Mexico this month.