Will use Dell and EMC's complementary portfolios as a weapon

EMC unveiled the company name and brand name of 'Dell Technologies', which will be launched following the merger with Dell, and shared its vision at 'EMC World 2016', which is being held from May 2.

Michael Dell, Chairman of Dell, who served as the keynote speaker on the first day of EMC World 2016, revealed the name of the company to be created following the merger of EMC and Dell as Dell Technologies. Armed with Dell and EMC's complementary product portfolios, sales teams, and R&D investment strategies, Dell Technologies will consist of Dell's PC business unit as well as EMC and Dell's enterprise infrastructure businesses, including VMware, SecureWorks, Pivotal, Virtustream, and RSA.



Dell Technologies also unveiled the names of its subsidiary brands. The enterprise business division is named 'Dell EMC,' which includes products and solutions provided to institutional and corporate customers, such as servers and storage, either directly or through channels. The brand for client solutions, including consumer solutions, will use the name 'Dell' as is.

Dell Technologies' vision was unveiled as 'an enterprise for every stage of the customer's entire infrastructure, from hardware to software services, from the edge to the core and the cloud.'

In response, Chairman Michael Dell explained, “As both EMC and Dell place the highest value on being ‘customer and partner-centric,’ Dell Technologies will create more value for customers and partners than any other technology solutions company today,” adding, “We will be more agile and innovative, and provide world-class products and solutions to customers of all shapes and sizes.”