Maxst receives investment from DS Asset Management, Hyundai Motor, and L&S Venture Capital

Augmented reality (AR) startup Maxst announced that it recently secured a total of 2 billion won in investment from DS Asset Management, Hyundai Motor Company, and L&S Venture Capital.

Through this investment, Maxst plans to firmly establish itself as a leader in the augmented reality market while simultaneously strengthening its technological competitiveness.

Maxst, established in 2010, is pioneering a new manual field specialized in augmented reality based on its core augmented reality technology and is also providing solutions in the education and training sector.

Last year, the company received the 'Grand Prize in the Creative Economy Innovation Enterprise Sector' from the government and the Grand Prize for Excellent Patents, demonstrating that its technological capabilities in the field of augmented reality have already been recognized.

DS Asset Management stated that it decided to invest in Maxst because the company possesses the technological capabilities to compete effectively not only in the domestic market but also in the global market, amidst the recent global attention on the fields of Virtual Reality (VR) and Augmented Reality (AR). The company added that it expects Maxst to drive innovative changes across various industries, including general manufacturing, education and training, and entertainment, in addition to the automotive industry.

With the funds raised, Maxst plans to launch a platform for augmented reality manuals that will innovatively replace manual services in the fields of installation, use, and assembly, and to aggressively target overseas markets. Furthermore, we plan to solidify our position in the augmented reality market, which is emerging alongside the virtual reality market, by directly manufacturing smart glasses capable of maximizing augmented reality immersion.