'SAS Forum Korea 2016' Held, Case Studies of SAS Solution Implementations Presented by Kia Motors and Others
Sharing the latest technologies related to big data analytics, real-time decision-making, IoT analytics, big data, and compliance

SAS Korea (CEO Cho Seong-sik) successfully held the 'SAS Forum Korea 2016' on the 10th at the Grand Intercontinental Hotel in Samseong-dong, with approximately 2,000 attendees from various industrial sectors, government agencies, and IT officials.

In the morning session of the event, following welcoming remarks by SAS Korea President Cho Seong-sik, Samsung SDS Solution Business Division President Hong Won-pyo delivered a keynote speech. This was followed by keynote speeches from SAS Senior Vice President and Chief Customer Officer Fritz Lehman and SAS Korea CTO Lee Jin-kwon.
Samsung SDS President Hong Won-pyo emphasized that data is a core resource in the era of the Internet of Things (IoT) and introduced Samsung SDS's IoT strategy and data-driven business areas. SAS Vice President Fritz Lehman explained SAS's solution strategies for IoT, cybersecurity, and the cloud, along with SAS's cloud-friendly vision. Lee Jin-kwon, Executive Vice President and CTO of SAS Korea, presented the future direction of next-generation business analytics technology through various customer case studies.


SAS Korea CEO Cho Seong-sik delivering a welcoming address at SAS Forum Korea 2016.

In the afternoon, 16 sessions were held across four tracks—Big Data Analytics, Real-time Decision Making, IoT Analytics, and Big Data and Compliance—centered on the newly launched 'SAS Analytics for IoT,' 'SAS CI360,' and 'SAS Viya.' Directors Choi Byung-jung, Kim Geun-tae, and Yeom Bong-jin from SAS Korea participated to present the innovative technologies of the new SAS products, as well as implementation methods and strategies.

In addition, various companies including KB Kookmin Bank, LG Uplus, and Kia Motors participated in the session and presented success stories utilizing SAS solutions. KB Kookmin Bank Regarding this, LG Uplus presented on <Network Efficiency Innovation Based on an Open Architecture In-house Big Data Platform>. Kia Motors shared <Kia Motors Big Data Marketing Strategy and Case Studies>.

Through the exhibition and demo booths set up at the venue, participants experienced SAS's various solutions and the latest technologies from SAS partners Hortonworks, Hewlett Packard Enterprise, and Kolon Benit. In addition, hands-on sessions to experience SAS Visual Analytics and SAS Visual Statistics were held a total of four times, attracting the interest of many participants.

"SAS Korea President Cho Seong-sik stated, 'SAS Forum Korea 2016 is an opportunity to confirm the growing interest in IoT and big data, which are widely applied across industries such as manufacturing, finance, and retail.' He added, 'Analytics is the most critical factor for companies today in creating new opportunities, improving customer experience, and increasing revenue. As big data, the Internet of Things, and machine learning technologies that will lead future industries become more widespread, SAS's innovative analytics technologies will receive even more attention.'"