ASUS Unveils Latest Products at Korea's Largest Functional Gaming Exhibition
Published2016.05.19 17:58Provides the full ROG lineup experience, including the world's first liquid-cooled gaming laptop.
ASUS (kr.asus.com) is participating in 'PlayX4 2016,' the largest functional game exhibition in Korea. At this event, held at KINTEX in Ilsan for four days from today until the 22nd, ASUS is showcasing a large number of dedicated gaming PCs, leveraging the brand value of the number one company in the gaming laptop market.
In particular, high interest from visitors is expected as they will have the opportunity to experience a diverse lineup of gaming series, ranging from the ROG GX700, a high-end premium gaming laptop featuring the world's first liquid cooling system that is difficult for general users to access, to the ROG GL552, GL752, and G20.
PlayXpo is a leading game exhibition reflecting the latest gaming trends such as online, mobile, and virtual reality (VR), and this year, a large number of game-related companies from both domestic and international locations are participating. ASUS plans to expand communication with customers ranging from game enthusiasts to general users by setting up a 'Danawa' zone with 84 booths alongside leading domestic and international game-related product brands at this PlayXpo, and showcasing diverse and rich content that is not easily accessible online.
In addition to product displays and hands-on experiences, the booth features a variety of "FUN" themed programs that visitors can easily participate in, such as booth verification events, dart events, and OX quizzes. Prizes include smartphone accessories, high-quality eco-bags, and the latest version of ASUS's ZenPad tablet. (Booth Location: F4, Hall 1-2, Exhibition Hall 1)
Meanwhile, the company announced that it plans to further strengthen its position as the number one market share holder in the gaming laptop market by developing channels and sales activities specialized for ASUS’s ROG (Republic of Gamers) product lineup, as well as differentiated marketing campaigns unique to ROG.
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