Prevents external noise from entering the ear canal directly.

Soundcat announced that it will hold a launch event for the new product 'AMpro', released by Westone, one of its main brands.

The AMpro launch event will be held on June 3 at 7 PM at the Earphone Shop in Daehak-ro, and attendance is limited to 50 people.

The AMpro In-Ear, the world's first universal ambient in-ear monitor, is a product that is uniquely going against the trend in the earphone market, which is dominated by noise canceling. In in-ear monitors, ambient refers to the small holes drilled in the earphones to allow you to hear surrounding sounds, and AMpro features Westone's patented proprietary SLED technology, which prevents external noise from entering the ear canal.


"Yeom Gi-gwang, a marketing manager at Soundcat, said, 'If existing in-ear monitors required repeatedly taking them out and putting them back in to communicate with others, the biggest advantage of AMpro is that it allows you to hear surrounding sounds through the ambient function, enabling you to maximize chemistry with the audience and colleagues on stage.'"

When asked what features would appeal to general consumers, he stated, “I hope you come to the site and check it out for yourselves.”

At the AMpro series launch event to be held at the Earphone Shop on June 3 at 7 p.m., AMpro products will be given away through a raffle, and additionally, AMpro products will be given away through pre-event Q&A and event review events, so it is expected to be an interesting event for earphone enthusiasts.