Presenting a new solution by leveraging the unparalleled strengths of OLED
Unveiled 'Ultra Stretch' with a space-efficient 58:9 aspect ratio

LG Electronics is strengthening its attack on the commercial display market with OLEDs of a whole new dimension.

LG Electronics participated in 'InfoComm 2016,' the world's largest AV exhibition, held in Las Vegas, USA, for three days starting on the 8th (local time). Over 1,000 companies from 108 countries around the world participated in this exhibition.

LG Electronics set up a 300㎡ exhibition booth and showcased various commercial display products and services, including OLED signage of a different dimension, 'Ultra Stretch' which increases space utilization with a 58:9 aspect ratio, and solutions incorporating the easy and intuitive signage platform 'webOS'.


At this exhibition, LG Electronics highlighted the strengths of OLED, which are on a completely different level from LCD. Because each pixel in OLED emits light independently without a backlight, it can accurately reproduce colors. Furthermore, OLED exhibits no color distortion regardless of the viewing angle, making it excellent as a commercial display for large audiences in spacious areas.

Compared to the LCD panels primarily used until now, OLEDs are thinner and can also be implemented in curved forms. Leveraging these advantages of OLED, LG Electronics has introduced products with previously unseen shapes, such as wave and arch designs. Double-sided signage that allows the screen to be viewed from both the front and back simultaneously, despite its thin thickness, also attracted the attention of visitors.

Introduction to various solutions based on the intuitive and highly user-friendly 'webOS'

LG Electronics also unveiled the 'Ultra Stretch' (model name: 86BH5C), an LCD signage with a 58:9 aspect ratio. Measuring 2,148mm in width and 335mm in height, this product can be used vertically or horizontally. LG Electronics demonstrated examples of efficiently utilizing narrow spaces, such as information boards at airports and train stations and digital advertising displays in stores, by using 27 Ultra Stretch units. Equipped with Ultra HD resolution, this product can display various information with sharp image quality even on a large screen.

LG Electronics has partnered with leading global commercial display software companies, including Scala, Industry Weapon, and Gauddi, to showcase solutions utilizing the intuitive and user-friendly platform 'webOS'. Signage equipped with 'webOS' connects with smart devices such as smartphones and tablets via Wi-Fi. For example, convenience stores can use webOS-powered signage to frequently update information on discounted products via smartphones.

LG Electronics ID Business Division Head, Executive Vice President Kwon Soon-hwang, emphasized, “We will provide products and services of a different caliber in the commercial display market with solutions that offer both picture quality and convenience.”