Various events for visiting and purchasing customers are being held to celebrate the opening.
Brand shops specializing in ASUS and the gaming brand ROG are scheduled to gradually expand.

ASUS (kr.asus.com) announced that it has opened its first dedicated ASUS brand shop in Korea. The first store, known as the ASUS Brand Shop, is located on the 3rd floor of Yongsan Electronics Land.

With ASUS recently continuing to introduce premium models and aggressively strengthening its brand, there is growing interest in its future moves, especially given that it has opened its first brand shop.

ASUS is holding various events to celebrate the opening of this brand shop. Souvenirs are presented to all store visitors as well as purchasing customers, and a variety of prizes, such as ASUS ZenPads and ROG accessories, are offered to customers who share product reviews and store visit reviews on social media.

Kim Pan-hee, Marketing Team Manager of the System Business Group at ASUS Korea, stated, “The ASUS Brand Shop, which can be considered a flagship store, is an example demonstrating the trend of ASUS building high recognition as a premium brand in the Korean market.” He added, “We opened the first Brand Shop to reciprocate the continuously growing interest of domestic customers and users with greater accessibility and convenience. We plan to gradually expand the opening of so-called ‘flagship stores,’ including specialized stores dedicated to the ASUS brand as well as ROG, our gaming-specific brand.”

Meanwhile, the newly opened ASUS brand shop is operated by Elgana Network, ASUS's Korean partner.

Store Address and Contact Information
Address: Room A-322, 3F, Main Building, Electronics Land, 16-9, Hangang-ro 3-ga, Yongsan-gu, Seoul
Contact: 02-719-7557