Officially invited to the 'Food Security Council' held in Ulaanbaatar, Mongolia on the 20th
Presentation on the topic of "Food Safety Delivery System Using High-Security Nanotechnology"

Nanobrick Co., Ltd. (CEO Jae-Hyeon Joo), a new material-based anti-counterfeiting specialist, announced that it was officially invited to the 'Consultative Meeting on Food Security' held at the Grand Hall of the Government Complex in Ulaanbaatar, Mongolia on the 20th (local time) and introduced and presented 'ASEM-Tag', a safety-guaranteed authenticity tag made with the company's original technology.

This conference is a side event held ahead of the 2016 Asia-Europe Meeting (ASEM), which will be held in Ulaanbaatar, Mongolia, on the 15th and 16th of next month. Nanobrick Co., Ltd. presented "A Food Safety Delivery System Utilizing High-Security Nanotechnology" to high-ranking food security officials from 53 countries, highlighting the technological prowess of ASEM Tag.



'ASEM Tag' is a safety assurance genuine product authentication tag attached to all food necessities supplied by approximately 150 companies to ASEM. It is a genuine product authentication solution officially adopted based on Nanobrick's 'M-Tag' technology after the ASEM Preparatory Committee and the Mongolian government compared and evaluated various genuine product authentication technologies in April. After six years of research, Nanobrick Co., Ltd. successfully developed and mass-produced the world's first nano-material (magnetic color-changing ink) that changes color in response to a magnetic field, launching the anti-counterfeiting label "M-Tag." "Asem-Tag" is a modified version of "M-Tag" designed for ASEM.

Kim Hee-yeon, head of the strategic marketing team at Nanobrick Co., Ltd., who presented the presentation, said, “Among the issues in the global counterfeiting market, the most serious is food counterfeiting, which directly harms human health.” She added, “In fact, the market size of anti-counterfeiting packaging for food and beverages in the Asia Pacific region in 2015 was 27% of the total, which is a very dangerous level.”

Director Kim Hee-yeon continued, “Existing anti-counterfeiting solutions such as QR codes and RFIDs (electronic tags) have limitations in defending against increasingly intelligent food and beverage counterfeiting technologies.” He emphasized, “‘Asem Tag,’ developed by Nanobrick Co., Ltd., is a security solution optimized for food and beverage safety by fundamentally blocking counterfeiting using highly secure nano new materials.”

Meanwhile, 'ASEM Tag' is scheduled to be applied to more than 150 products at the ASEM plenary session on July 15th, where leaders of 53 countries will participate. Nanobrick Co., Ltd. plans to continue aggressive activities so that its 'M Tag' technology can be adopted in future international events attended by world leaders and for standard authentication of products around the world, with 'ASEM Tag' at the forefront.