Premium Laptop 'Zenbook UX360' Launched in Korean Market
Also unveiled the 'Z240', an all-in-one PC that captures space efficiency, performance, and design.

ASUS (kr.asus.com) held the 'Zensation 2016' event at The Plaza Hotel in Jung-gu, Seoul on the 23rd and officially introduced the Zenbook Flip 'UX360', a new model of its premium high-end Zenbook product, to the Korean market.

The Zenbook Flip UX360 is ASUS's flagship high-end laptop model and the latest addition to the Zenbook series, optimized to satisfy both lifestyles and businesses that pursue style and trends. It features enhanced performance and capabilities compared to previous Zenbook models. Above all, the 360-degree rotatable UX360 is designed for versatile use, including work and leisure, as it can be freely switched between three modes: stand, tent, and tablet.


< Photo Caption: ASUS's newly unveiled 360-degree rotating Zenbook Flip UX360 >

The UX360 series will be released in two models: the UX360UA, equipped with 6th generation Intel Skylake i5/i7 processors, and the UX360CA, equipped with Intel Core M processors. Both models feature a premium metallic design and an aluminum unibody that inherit the DNA of the existing ZenBook. In particular, it is characterized by maintaining a thickness of 13.9mm and a weight of 1.3kg while having both a touch screen and a keyboard, making it easy to carry.

The touchpad is designed to enable more intuitive and precise touch operation by incorporating a 6mm actuator—smaller than the industry standard of 9mm—to optimize usage while increasing sensitivity. Furthermore, equipped with a 512GB SSD, it boasts application launch speeds comparable to a desktop. In terms of the display, it supports ultra-high resolution reaching QHD+ (3200*1800), minimizing fatigue from prolonged use and providing a comfortable, immersive viewing experience. Additionally, it features an IPS wide viewing angle panel with no color distortion up to 178 degrees horizontally and vertically, enabling a vibrant display from any angle.

Meanwhile, at the event, ASUS showcased its diverse premium product lineup by unveiling the 'Z240,' a new high-end all-in-one PC from its premium Zen series, in addition to the UX360 laptop.

The Zen All-in-One Z240 is a premium all-in-one PC model built with all the latest technologies, including 4K UHD resolution (3840 x 2160), a 6th generation Intel Core i7-6700T processor, 32GB of DDR4, and a GTX960M. It is evaluated as the highest-performing all-in-one product in every aspect, including design, performance, audio, and video.

Meanwhile, attention is focused on the moves of ASUS, which is strengthening its position as a premium brand and expanding its market by continuously launching high-end products. ASUS garnered the attention of the global media at Computex 2016, held in Taiwan earlier this month, by unveiling various new technologies, including smart home robots, as well as new high-end PC and device models. ASUS, which recently opened a brand shop in Korea, plans to launch a large number of new products from its premium ZEN series into the Korean market within the year, and these newly released products are expected to serve as a signal for ASUS to begin its full-scale offensive in the premium market.

Jason Wu, General Manager of ASUS Korea, emphasized at the event, “As a global top 3 consumer notebook brand, ASUS ranked first in market share in the Asia-Pacific region, including Japan, during the first quarter. Furthermore, we are very pleased that we are continuously dominating the gaming notebook market based on ASUS’s ROG products, our high-end gaming PC brand.” He added, “Korea is a country with many trendsetter customers equipped with strong IT infrastructure, and ASUS considers Korea a very important market. Accordingly, we are striving to supply a diverse and multifaceted product lineup so that Korean customers can quickly access ASUS’s latest technologies and products and enjoy their benefits.”

Kim Pan-hee, Marketing Team Manager at ASUS Korea, explained during a brand strategy presentation that day, “The reason ASUS continues to perform well in the Asian and global markets is the increasing proportion of sales for high-end products. Accordingly, in addition to entry-level models, ASUS’s brand value in Korea can be summarized in three words: ‘Premium,’ ‘Stylish Lifestyle & Business,’ and ‘ROG (Republic of Gamers).’” He added, “We plan to gradually implement aggressive brand campaign activities from the customer’s perspective so that all users in Korea can recognize and experience these values of ASUS, which have already been proven in other regions,” [referring to] ASUS’s nationalI also drew attention by releasing the making-of film of Hong Jin-young as my first ambassador.

In fact, singer and broadcaster Hong Jin-young will begin her activities as ASUS's first domestic brand ambassador starting in the second half of this year. She will be active in various events, online and offline communication activities, and serve as a spokesperson and advertising model for campaigns.