Strengthening targeting the retail industry through the acquisition of Cognimatics

Axis Communications (CEO Ray Mauritsson) announced that it has acquired Cognimatics, a company specializing in video analytics solutions for the retail industry.

Cognimatics is a company that provides intelligent solutions for optimizing in-store customer behavior by analyzing it in real time, such as people counting, queue measurement, and occupancy forecasting. Axis is leveraging Cognimatics' technology to strengthen its focus on the rapidly growing retail industry.

▲ Waiting line measurement

Ray Mauritsson, CEO of Axis Communications, said, “Cognimatics’ products continue to grow in the intelligent video analytics solutions market for the retail industry and complement Axis’s retail solutions well. Cognimatics has constantly strived to create innovative and easy-to-use solutions.”

This aligns with Axis's goal of satisfying the diverse needs of customers with high-quality solutions. “We are pleased to be able to provide more complete solutions to Axis’s partners and customers through this acquisition,” he said.


▲ Personnel count

Cognimatics, located in Lund, Sweden, is a privately owned company established in 2003. Cognimatics provides intelligent video analytics applications to retail professionals to optimize store management, improve customer experience, and enhance store security. Axis and Cognimatics have collaborated in engineering and sales over the past few years to provide integrated solutions to customers. Cognimatics delivers solutions to customers in 70 countries worldwide through a global distribution and system integration network.

"The acquisition of Cognimatics is part of Axis's business strategy to lead the intelligent video analytics solution market and provide integrated solutions to customers. With the adoption of video security solutions for efficient store operations increasing globally in the retail industry, Axis Korea plans to accelerate its efforts to penetrate the domestic retail market," said Kim Sang-jun, Executive Director of Axis Communications Korea.