'Innofest' to be held in Cancun, Mexico from the 6th to the 9th
Showcased over 100 new products to approximately 200 people, including business partners from 17 countries.

LG Electronics is further strengthening its position as a leading premium home appliance brand in Latin America by leveraging its convergence appliances.

LG Electronics held 'InnoFest' in Cancun, Mexico from the 6th to the 9th (local time) and showcased over 100 new products.

The event , held with the invitation of approximately 200 key business partners and journalists from 17 Latin American countries, was attended by LG Electronics President and Head of the Home Appliance & Air Solution Business Division Cho Seong-jin, and Executive Vice President and Head of the Latin American Region Byun Chang-beom. In particular, President Cho Seong-jin is personally attending new product launch events in Latin America again this year, following last year, to meet with business partners and assess the local market.

'LG InnoFest' is LG Electronics' unique, region-focused new product launch event, serving as a venue for 'Innovation' and 'Festival' to strengthen partnerships with key business partners. LG Electronics has been holding the event sequentially in the Middle East & Africa, Asia, China, Europe, and Latin America since February of this year.

LG Electronics is launching a wide range of convergence products in the Latin American market this year. In particular, it will expand the launch of the 'TwinWash,' the world's first drum washing machine with a mini-wash unit integrated at the bottom, to 14 Latin American countries within the year. It is leading a new laundry culture, receiving a positive response not only from distributors but also from young housewives who desire separate and simultaneous washing.

Considering the local culture of large families, LG Electronics is introducing locally customized products such as large-capacity oven ranges, as well as the Styler clothing care system, PuriCare air purifier, and water purifier to expand its overseas market.

Refrigerator with built-in Bluetooth speaker launched simultaneously in 7 Latin American countries last month

Last month, LG Electronics simultaneously launched a refrigerator equipped with a Bluetooth speaker in seven Latin American countries, reflecting the local culture of enjoying dance and music.

LG Electronics will introduce a premium refrigerator in the second half of this year featuring 'Knock-on Magic Space,' which turns on the interior light when the refrigerator door is knocked twice and allows users to easily check what is inside through the transparent glass, and will also launch new ultra-premium 'LG SIGNATURE' products, including OLED TVs, refrigerators, and washing machines, next year.

LG Electronics CEO and Head of the Home Appliance & Air Solution Business Division, Cho Seong-jin, emphasized, “We will continue to target the premium market in Latin America by leveraging LG’s unique and differentiated convergence appliances.”