Toshiba Wins Hit Product Award in External Hard Drive Category Based on Unique Stability
Published2016.07.08 14:24Toshiba Electronics Korea (hereinafter Toshiba) announced that it was selected as the '2016 Hit Brand' in the external hard drive category by the price comparison site Enuri.com.
Enuri Hit Brands selected 60 brands across four categories—computers, home appliances, digital, and lifestyle—based on sales performance during the first half of this year. The selection was made through a fair evaluation by professional Category Managers (CMs) based on Enuri.com's internal data regarding consumer satisfaction, interest, and sales volume.
The 'Toshiba CANVIO Connect2' external hard drive, selected as a 2016 Enuri Hit Brand, is equipped with Toshiba's signature stability and smart features, receiving a positive response from consumers and continuing to achieve steady sales performance.
The popularity of Toshiba external hard drives is due to their excellent performance relative to price and superior data reliability, while their minimalist design in various colors also contributes to their appeal. It is also noteworthy that purchases by female consumers have been increasing by more than 25% compared to previous years. In addition, Toshiba external hard drives offer the industry's longest free warranty of 3 years.
Meanwhile, to commemorate the selection of hit brands, Enuri.com is holding a special promotional event for the selected products on the Enuri website and mobile app.
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