Samsung Electronics Launches '♥7 Galaxy Olympics' Campaign
Published2016.07.12 09:47Operating at Major Beaches and Water Parks Nationwide
Samsung Electronics, an official partner in the wireless communications sector for the 2016 Brazil Rio de Janeiro Olympics (hereafter Rio Olympics), is launching the '♥7 Galaxy Olympics' campaign.
As part of this campaign, Samsung Electronics operates Olympic-concept 'Galaxy S7' experience zones at major beaches and water parks nationwide, which are representative summer vacation destinations.
At the 'Galaxy S7' experience zone, visitors can enjoy experience programs that allow them to participate in Olympic events as mobile games, including 'Finding Targets in the Dark' utilizing the camera that captures bright images even in dark environments, and 'Catching Fish in Water' utilizing the IP68 water-resistance feature, as well as virtual reality surfing.
Samsung Electronics is also operating an online event called '♥7 Power to Rio!' where participants can create supportive profile pictures with the spirit of cheering for the Rio Olympics.
'♥7 Power to Rio!' is an event where participants replace their SNS personal profile pictures with support photos and leave supportive comments to participate in a draw to win Galaxy S7 devices.
Samsung Electronics collects supportive profile pictures taken by consumers with Galaxy S7 to produce Olympic commemorative print advertisements and also holds an event to create Olympic support t-shirts.
Meanwhile, at Everland, Samsung Electronics operates a special exhibition hall 'Olympic Games Zone By Samsung' where visitors can experience Samsung Electronics' Olympic history as an official wireless communications partner in one location, and detailed information can be found on the Galaxy S7 campaign website (www.samsung.com/sec/galaxys7).
An official from Samsung Electronics stated, "'♥7 Galaxy Olympics' campaign is a special program designed to allow people to enjoy the Olympics in advance with Galaxy S7," and added, "We hope many people will participate in this campaign that embodies the spirit of supporting the Rio Olympics."
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