Eight hip places that complement the 'SERIF TV' selected through consumer recommendations via SNS,
SERIF TV and renowned artist interior decor exhibitions at 2 artist boutiques through the 29th

Samsung Electronics is conducting a 'SERIF TV Hip Place Exhibition' as part of its customer engagement marketing initiative.

Samsung Electronics plans to select trendy locations that best complement the SERIF TV through SNS events and will simultaneously display interior decoration items (decotems; a coined term referring to Decoration Items) that match this TV.

A total of eight hip places selected by consumers will host exhibitions from July 15-21 at four locations and from July 23-29 at the remaining four locations. Notably, one of these venues will also display interior decoration items that actual purchasers have personally arranged in their own homes, aiming to increase consumer participation. This exhibition can also be viewed at the boutiques of fashion designer Lee Myung-shin and florist Lee Ju-yeon, who participated in the recently conducted 'SERIF TV + Decotem Project'.

The first-phase selected hip places are 'Demuseum' in Hannam-dong, 'Kim Hwal-ran Musée Nef' in Cheongdam-dong, 'Anthracite' in Itaewon, and 'Ando' in Itaewon, providing visitors with an opportunity to experience the charm of the SERIF TV that naturally complements any space—whether exhibition halls, beauty salons, cafes, or restaurants.

A Samsung Electronics official stated, "This event was planned with consumer participation at its core, from venue selection to exhibition setup, and demonstrates how the minimalist-sensibility SERIF TV, when combined with decorative items reflecting individual personality and taste, can transform any space into one's own emotionally resonant environment."

For detailed information on Samsung Electronics' SERIF TV, please visit the website (www.seriftv.com).