If you view the 'Pokémon GO' AR game in 3D, SK Telecom embarks on '3D AR VR' development
Published2016.07.27 13:31Three-dimensional recognition of objects and spaces, and 360-degree representation of virtual content have become possible.
In the future, it is expected that 2D AR games such as 'Pokémon GO' will be able to be enjoyed in a more realistic 3D environment.
SK Telecom (CEO and President Jang Dong-hyun) announced on the 27th that it has signed a Memorandum of Understanding (MoU) with Inuitive (CEO Shlomo Gadot), an Israeli developer of sensors and image processors, for the development of 3D immersive AR/VR solutions.
SK Telecom CTO Jin-Sung Choi and Innuitive CEO Shlomo Gadot attended the signing ceremony held at SK Telecom's headquarters in Euljiro, Seoul on this day.
By combining SK Telecom's AR/VR platform 'T-Real' with Inuitive's 3D sensor, the device can recognize movements, objects, and spaces in three dimensions. Both companies expect to develop a solution capable of displaying virtual content in 3D using this.
For example, if the content presentation method of existing AR games or services such as 'Pokémon GO' was flat, it can be vividly displayed as high-quality 360-degree content to provide customers with a different dimension of experience.
Inuitive is a global venture company with 3D sensor technology optimized for mobile. Unlike conventional sensors that rely on separate external processors for recognition and processing, Inuitive's sensors enable independent image processing and recognition within a single processor, while also consuming less power and requiring less space for installation.
Both companies plan to accelerate the development of solutions for small devices, such as mobile phones, that are frequently used in daily life.
Collaboration with global IT companies such as Google and Leap Motion draws attention
Efforts to expand the related ecosystem, such as releasing platform APIs and hosting developer forums, are also continuing.
SK Telecom has been continuously developing AR and VR technologies since 2010. As a result, it successively unveiled the AR platform 'T-AR' in 2014 and the AR/VR platform 'T-Real' in 2016.
Collaboration with global companies also yielded results. SK Telecom collaborated with Google to unveil the augmented reality solution 'T-AR for Project Tango' at 'Google I/O' in San Francisco, USA in 2015, and in October, it also signed an agreement with Leap Motion, an American IT company that develops motion recognition sensors and solutions, to develop immersive multimedia services.
Since 2014, we have been providing the API and SDK (Software Development Kit), a development tool for the AR/VR platform 'T-Real', to developers for free, and we are sharing the latest technology with global companies and domestic developers by holding regular forums.
Choi Jin-sung, Head of SK Telecom’s R&D Center, stated, “In the near future, innovation in customer experience is expected to occur as immersive services combining the real world and virtual content become more active with AR and VR,” adding, “We will do our best to provide customers with a higher level of service based on cooperation with global IT companies.”
Inuitive CEO Shlomo Gadot explained, “It is very encouraging to collaborate with SK Telecom, which has been a leader in developing AR and VR technologies with global companies,” adding, “We plan to develop services useful for real life based on 3D sensors optimized for mobile.”
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