Celebrating the 10th anniversary of the gaming PC brand ROG,
Unveiled for the first time in the world in the Korean market

ASUS has unveiled a large number of new products for its gaming PC brand ROG (Republic of Gamers) equipped with the latest GPUs to celebrate the 10th anniversary of the birth of its gaming PC brand ROG (Republic of Gamers).

The products unveiled at the new product launch event held at the Conrad Hotel in Yeouido on the 16th are high-performance models equipped with NVIDIA's latest GPU, the GTX 1000 series Pascal, and include not only desktops but also various laptop products. In particular, the laptops attracted significant attention as they were the world's first products equipped with Pascal to be released to the market. In fact, ASUS unveiled the new products simultaneously with the imbarro for 1:00 PM KST on the 16th, which was set by NVIDIA for all global markets.

The newly introduced products include the laptop products GX800, GL502, and G752, and the desktop products GT51, G20, and G11. These are supplied as new versions of existing products as well as completely newly developed products. Above all, the GX800, specially developed to celebrate the 10th anniversary of the ROG brand this year, is the so-called "hero model" that is attracting the most attention among the new products, featuring the strongest gaming performance.

The GX800 is based on the Windows 10 operating system and NVIDIA® GeForce® GTX 1080 SLI for unrivaled 18-inch 4K UHD visuals, and features a dedicated liquid cooling dock for graphics card overclocking, CPU, and DRAM. This combination ensures top-tier gaming visuals, unprecedented frame rates, and system stability, enabling the ultimate gaming experience.

For example, in the 3DMark 11 Graphics and Fire Strike Ultra benchmark tests, the GX800 equipped with the Hydro Overclocking System received a score 29% higher compared to other gaming laptops, and was verified to provide more than twice the performance of gaming laptops equipped with the NVIDIA GTX 980.

In his welcoming remarks, Jason Wu, General Manager of ASUS Korea's System Business Group, emphasized, "This year marks the 10th anniversary of the birth of the ROG (Republic of Gamers) brand, and over the past decade, it has established itself as an icon that has garnered the most popularity in the global gaming PC and motherboard component market." He added, "As shown in recently released official data, it has been reaffirmed that it is an iconic brand, not only by taking first place with a 40% market share in the first half of the year, but also by recording a market share that is uniquely higher than the combined share of the top three brands (36%), while the second-place brand only managed 13%."

He also added, “Based on ASUS’s own advanced R&D infrastructure and technological capabilities already proven in the global market, we will continue to lead the market by continuously introducing new products so that Korean customers and esports players can enjoy the outstanding ROG experience. I am very pleased to be able to fulfill that promise by presenting new products equipped with new technology to the Korean market first in the world.”

The newly introduced products can be purchased at Gmarket and 11st online malls with the benefit of various prizes. ASUS provides all purchasing customers with accessories such as an Overwatch game key, a ROG mouse, a USB memory drive, and a premium New Era-style cap, and through a raffle, offers a gaming chair and airfare and accommodation to attend the ongoing CS:GO ROG MASTERS 2016 Asia-Pacific League in November.

ASUS is holding various ROG campaigns both online and offline around the time of the launch of this new product. From July to the end of September, a specially designed 'ROG Moving Extreme Zone' vehicle has been operating in major areas of Seoul to allow people to experience ROG products, and large-scale CS:GO gaming tournaments are also being held.

Kim Pan-hee, Marketing Team Manager of ASUS Korea's System Business Group, who briefed on the status of the ROG MASTERS 2016 tournament at the event, emphasized, "We are making great efforts to bring ROG products, which are recognized as the best gaming PC brand in the global market, closer to Korean customers, and we aim to open a specialized ROG road shop within the year." He added, "We will secure the initiative of the so-called 'Bandwagon' in the market so that ROG leads gaming PC product trends and becomes a preferred brand among customers." The bandwagon effect refers to the pattern of purchasing products based on trends, and this statement expresses ASUS's strong determination and confidence to become the No. 1 gaming PC brand in the Korean market as well.

Meanwhile, Kwon Soon-woo and Nam Hyung-woo of the MVP Team, known as Korea's top CS:GO pro team, and Kang Geun-chul, who recently garnered attention from global game media, attended the event as guests and drew attention by sharing their ROG gaming experiences.