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LG Electronics Sets Largest Booth at IFA to Strengthen 'European Strategy'
Published2016.09.01 20:38Operation of 3 exhibition halls, exhibition slogan is 'Innovation for a Better Life'
Unveiling of a Large Range of High-Efficiency Premium Home Appliances to Target the European Market
LG Electronics will showcase a large number of strategic products to lead the market at 'IFA 2016', Europe's largest consumer electronics exhibition, held in Berlin, Germany from the 2nd to the 7th.
At this exhibition, LG Electronics has prepared its largest-ever booth, measuring 5,220 square meters (㎡), an increase of approximately 40% compared to last year. Under the slogan "Innovation for a Better Life," the company is showcasing its ultra-premium appliances "LG SIGNATURE," OLED TVs of a different dimension, high-efficiency premium appliances targeting the European market, more convenient smart appliances, and core components of home appliances such as motors and compressors across a total of three exhibition halls, including Hall 18, the outdoor garden, and the "IFA Global Market" exhibition booth.
LG Electronics plans to demonstrate its determination to actively target the global premium market by showcasing differentiated, market-leading products, including the ultra-premium home appliance 'LG SIGNATURE,' to visitors.
LG Electronics constructed a massive OLED installation at the entrance of the exhibition hall using 216 OLED signage displays. They created an OLED tunnel measuring 7.4 meters in width, 5 meters in height, and 15 meters in length. LG Electronics projected images of the aurora, stars in the night sky, and the underwater world onto the perfect black screen produced by OLED, allowing visitors to experience the awe-inspiring beauty of overwhelming picture quality.
LG Electronics Global Marketing Division Head and Executive Vice President Na Young-bae emphasized, “We will lead the global premium home appliance market by providing differentiated customer value through market-leading technology and innovative design.”
Creation of the 'LG Signature Gallery' embodying the design philosophy of 'LG Signature'
LG Electronics is creating the 'LG Signature Gallery,' which embodies the design philosophy of 'LG Signature,' in the outdoor garden at the center of the IFA exhibition hall.
LG Electronics, in collaboration with the British design group Jason Bruges Studio, is exhibiting works that reinterpret the core technologies and essence of key LG Signature products under the theme "The Art of Essence." The LG Signature Gallery, featuring a refined white exterior, consists of a space for installation art, an LG Signature product display area, and a lounge for relaxation.
At the 'LG SIGNATURE Gallery,' visitors can experience the pinnacle of home appliances through installation art utilizing light, movement, and music, alongside key 'LG SIGNATURE' products such as OLED TVs, refrigerators, washing machines, and humidifying air purifiers.
A wide range of premium lineups, including OLED TVs of a whole new dimension, on display
LG Electronics exhibition hall (18An OLED TV gallery will be established within the hall to exhibit installation works that emphasize unparalleled picture quality and design. Because OLEDs are thin and lightweight, they are easy to mount on walls or suspend from ceilings, allowing for the realization of various designs. LG Electronics plans to give visitors the feeling of being in a gallery through OLED TV sculptures that appear to be floating in the air.
At this exhibition, LG Electronics is showcasing the overwhelming picture quality of OLED by demonstrating HDR video of various standards on its OLED TVs. LG Electronics is demonstrating HDR video of various standards on its OLED TVs, including HDR 10, which is currently the most widely used standard; Dolby Vision™, which delivers premium HDR picture quality; and HLG (Hybrid Log Gamma), which is highly likely to be adopted as the HDR broadcasting standard in Europe.
LG Electronics is collaborating with the BBC and the European Broadcasting Union (EBU) to demonstrate the world's first real-time HLG broadcast utilizing High Frame Rate (HFR). Video produced with HFR has up to 120 frames per second. This is five times more frames per second compared to movies, which are typically produced at 24 frames per second. With a higher number of frames displayed per second, even the fast footwork of a running athlete can be seen clearly.
LG Electronics is also introducing a Super Ultra HD TV that delivers vivid picture quality by enhancing color reproduction. This product reduces light reflection compared to existing models, allowing users to enjoy even sharper images. Super Ultra HD TVs enhance the brightness of bright areas and dark areas of the screen with the 'Super HDR' function, and can play HDR videos of various standards such as 'Dolby Vision' and 'HDR 10'. To enhance immersion, this product features a cinema screen with thin bezels and an ultra-slim design that drastically reduces thickness.
LG Electronics demonstrates the various convenient features of the easy and convenient 'webOS 3.0' on a Super Ultra HD TV.
Differentiated signage exhibition featuring OLED signage, Ultra Stretch, etc.
Unveiling of a Large Range of High-Efficiency Premium Home Appliances to Target the European Market
LG Electronics is showcasing a variety of commercial displays, including OLED signage of a different dimension and Ultra Stretch, which enhances space utilization with a 58:9 aspect ratio.
LG Electronics is showcasing a video wall suspended from the ceiling by horizontally connecting double-sided 65-inch Ultra OLED signage panels. This product offers excellent versatility as it can be expanded as needed depending on the application. Compared to the LCD panels primarily used until now, OLED is thinner and makes it possible to create curved displays.
LG Electronics also unveiled the Ultra Stretch, an 86-inch commercial display with a 58:9 aspect ratio that was launched for the first time in the world during the first half of the year. LG Electronics attached the Ultra Stretch to the booth walls or produced it as a column-shaped media pole so that customers could see its uses firsthand.
LG Electronics is aggressively targeting the European home appliance market with Europe's top-tier high-efficiency premium home appliances and premium built-in packages.
LG Electronics is introducing a new product equipped with the 'Knock-on Magic Space' feature on a side-by-side refrigerator featuring Magic Space, a new concept storage space. In addition, it is also showcasing a Magic Space refrigerator equipped with a Bluetooth speaker and a Double Magic Space refrigerator featuring stylish curved glass.
LG Electronics is also introducing a new premium washing machine that reflects the design of the 'LG Signature Washing Machine'. This product features black real glass and a touch display, resulting in a sleek design with no visible control panel.
Unveiling of a Large Range of High-Efficiency Premium Home Appliances to Target the European Market
LG Electronics will showcase a large number of strategic products to lead the market at 'IFA 2016', Europe's largest consumer electronics exhibition, held in Berlin, Germany from the 2nd to the 7th.
At this exhibition, LG Electronics has prepared its largest-ever booth, measuring 5,220 square meters (㎡), an increase of approximately 40% compared to last year. Under the slogan "Innovation for a Better Life," the company is showcasing its ultra-premium appliances "LG SIGNATURE," OLED TVs of a different dimension, high-efficiency premium appliances targeting the European market, more convenient smart appliances, and core components of home appliances such as motors and compressors across a total of three exhibition halls, including Hall 18, the outdoor garden, and the "IFA Global Market" exhibition booth.
LG Electronics plans to demonstrate its determination to actively target the global premium market by showcasing differentiated, market-leading products, including the ultra-premium home appliance 'LG SIGNATURE,' to visitors.
LG Electronics constructed a massive OLED installation at the entrance of the exhibition hall using 216 OLED signage displays. They created an OLED tunnel measuring 7.4 meters in width, 5 meters in height, and 15 meters in length. LG Electronics projected images of the aurora, stars in the night sky, and the underwater world onto the perfect black screen produced by OLED, allowing visitors to experience the awe-inspiring beauty of overwhelming picture quality.
LG Electronics Global Marketing Division Head and Executive Vice President Na Young-bae emphasized, “We will lead the global premium home appliance market by providing differentiated customer value through market-leading technology and innovative design.”
Creation of the 'LG Signature Gallery' embodying the design philosophy of 'LG Signature'
LG Electronics is creating the 'LG Signature Gallery,' which embodies the design philosophy of 'LG Signature,' in the outdoor garden at the center of the IFA exhibition hall.
LG Electronics, in collaboration with the British design group Jason Bruges Studio, is exhibiting works that reinterpret the core technologies and essence of key LG Signature products under the theme "The Art of Essence." The LG Signature Gallery, featuring a refined white exterior, consists of a space for installation art, an LG Signature product display area, and a lounge for relaxation.
At the 'LG SIGNATURE Gallery,' visitors can experience the pinnacle of home appliances through installation art utilizing light, movement, and music, alongside key 'LG SIGNATURE' products such as OLED TVs, refrigerators, washing machines, and humidifying air purifiers.
A wide range of premium lineups, including OLED TVs of a whole new dimension, on display
LG Electronics exhibition hall (18An OLED TV gallery will be established within the hall to exhibit installation works that emphasize unparalleled picture quality and design. Because OLEDs are thin and lightweight, they are easy to mount on walls or suspend from ceilings, allowing for the realization of various designs. LG Electronics plans to give visitors the feeling of being in a gallery through OLED TV sculptures that appear to be floating in the air.
At this exhibition, LG Electronics is showcasing the overwhelming picture quality of OLED by demonstrating HDR video of various standards on its OLED TVs. LG Electronics is demonstrating HDR video of various standards on its OLED TVs, including HDR 10, which is currently the most widely used standard; Dolby Vision™, which delivers premium HDR picture quality; and HLG (Hybrid Log Gamma), which is highly likely to be adopted as the HDR broadcasting standard in Europe.
LG Electronics is collaborating with the BBC and the European Broadcasting Union (EBU) to demonstrate the world's first real-time HLG broadcast utilizing High Frame Rate (HFR). Video produced with HFR has up to 120 frames per second. This is five times more frames per second compared to movies, which are typically produced at 24 frames per second. With a higher number of frames displayed per second, even the fast footwork of a running athlete can be seen clearly.
LG Electronics is also introducing a Super Ultra HD TV that delivers vivid picture quality by enhancing color reproduction. This product reduces light reflection compared to existing models, allowing users to enjoy even sharper images. Super Ultra HD TVs enhance the brightness of bright areas and dark areas of the screen with the 'Super HDR' function, and can play HDR videos of various standards such as 'Dolby Vision' and 'HDR 10'. To enhance immersion, this product features a cinema screen with thin bezels and an ultra-slim design that drastically reduces thickness.
LG Electronics demonstrates the various convenient features of the easy and convenient 'webOS 3.0' on a Super Ultra HD TV.
Differentiated signage exhibition featuring OLED signage, Ultra Stretch, etc.
Unveiling of a Large Range of High-Efficiency Premium Home Appliances to Target the European Market
LG Electronics is showcasing a variety of commercial displays, including OLED signage of a different dimension and Ultra Stretch, which enhances space utilization with a 58:9 aspect ratio.
LG Electronics is showcasing a video wall suspended from the ceiling by horizontally connecting double-sided 65-inch Ultra OLED signage panels. This product offers excellent versatility as it can be expanded as needed depending on the application. Compared to the LCD panels primarily used until now, OLED is thinner and makes it possible to create curved displays.
LG Electronics also unveiled the Ultra Stretch, an 86-inch commercial display with a 58:9 aspect ratio that was launched for the first time in the world during the first half of the year. LG Electronics attached the Ultra Stretch to the booth walls or produced it as a column-shaped media pole so that customers could see its uses firsthand.
LG Electronics is aggressively targeting the European home appliance market with Europe's top-tier high-efficiency premium home appliances and premium built-in packages.
LG Electronics is introducing a new product equipped with the 'Knock-on Magic Space' feature on a side-by-side refrigerator featuring Magic Space, a new concept storage space. In addition, it is also showcasing a Magic Space refrigerator equipped with a Bluetooth speaker and a Double Magic Space refrigerator featuring stylish curved glass.
LG Electronics is also introducing a new premium washing machine that reflects the design of the 'LG Signature Washing Machine'. This product features black real glass and a touch display, resulting in a sleek design with no visible control panel.
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