Wired and wireless consultation and subscription, and the ability to freely experience GiGA IoT devices.

KT announced that it is launching permanent experiential stores in collaboration with Lotte Department Store, starting with the Lotte Department Store Gimpo Airport branch.

The KT Lotte Department Store Gimpo Airport branch is KT's first standalone store in a department store. Unlike existing street shops, it was designed so that customers visiting the department store can easily come and experience and purchase various KT wired and wireless, GiGA IoT products, and VR content.

In addition, the store location was selected on the first basement floor to attract the attention of housewives who are interested in home IoT devices such as energy-saving smart plugs and exercise bikes.

In the store, you can experience 'GiGA IoT home' products, including ski jump VR, and find core IoT services such as the home CCTV service 'GiGA IoT Home Cam', 'GiGA IoT Home Manager (door lock, plug, gas safety device, open sensor)', and 'GiGA IoT health devices (scale, bike, golf putting)'. General agency services, such as mobile and wired product subscriptions, are provided in the same way as in existing stores.

Meanwhile, KT plans to further expand stores to other Lotte Department Store branches that offer experiences with competitive GiGA IoT products, including wired and wireless products.

Choi Chan-ki, Senior Vice President of KT’s Capital Area Gangnam Customer Headquarters, stated, “With the opening of the KT store at Lotte Department Store Gimpo Airport, we hope that more customers will experience KT’s various IoT services firsthand,” adding, “Going forward, we will continue to discover unique stores that can provide differentiated experiences to customers through the diversification of our distribution channels.”

Ha Young-soo, Senior Buyer at Lotte Department Store’s Home Appliances Division, stated, “The newly opened KT store is an offline location where customers can directly experience IoT services and VR, which are recently rising content. It has high potential for the future, so we plan to continue expanding it,” adding, “We look forward to the synergy between Lotte Department Store and KT, leaders in the respective fields of retail and telecommunications.”