Evaluated as superior in rich color expression, screen brightness, afterimage and lifespan, and power consumption
Technology competition in expressing a wide range of colors closer to nature more precisely

"Quantum Dot Technology Leads Next-Generation Displays"

Insight Media, a U.S. display-focused market research firm, issued a white paper analyzing the latest TV technology and made this assessment.

Insight Media evaluated quantum dot technology as superior to other display technologies in rich color expression, screen brightness, afterimage and lifespan, and power consumption. The firm also highlighted the advantages of quantum dot technology, noting that it can express more accurate colors than existing TVs while simultaneously providing brighter screens with lower power consumption.

Insight Media explained that recent TV picture quality competition has shifted from pixel count to WCG (Wide Color Gamut) and HDR (High Dynamic Range), resulting in technology competition focused on expressing a wide range of colors closer to nature more precisely. With the combination of WCG and HDR technologies, TVs can now express colors and screen brightness that were previously impossible to achieve.

<Samsung Electronics Quantum Dot SUHD TV>

Quantum dots are nano-sized semiconductor particles capable of producing light with precision. With energy efficiency approaching 100%, groundbreaking picture quality improvements are possible without requiring additional power consumption.

The color of emitted light varies depending on the size of the quantum dots. Smaller quantum dots emit blue light, while relatively larger ones emit red light. Because quantum dots can control color to nano-level precision, they can produce colors that are more than 5 times more accurate and pure compared to conventional TVs. Light produced by materials typically used in TVs has a wavelength of around 100–150nm (nanometers) with mixed colors, whereas quantum dots have a wavelength of approximately 25–50nm, expressing purer colors.

Insight Media explained that as industry investment in quantum dots expands, the technology has been applied primarily to flagship models so far, but its application scope is gradually widening. Chris Chinnoc, CEO of Insight Media, stated, "Quantum dots are a remarkable material with tremendous potential," and explained, "TVs equipped with quantum dot technology can express more colors than any other TV and deliver the highest picture quality."

Insight Media forecasts that various methods of applying quantum dot technology are being researched and developed, and the technology will continue to advance in the future.