Selected for the 2016 'China Best Brand Award'

Huawei announced that it was ranked first in the consumer electronics category at the 2016 China Best Brands Award held in Shanghai, China.

The 'Best Brand Award' has been presented annually since its establishment in 2004 by Serviceplan Group, Europe's largest independent comprehensive advertising agency, and GfK, a German market research firm. In 2014, it entered the Chinese market and established itself as an objective brand ranking indicator that comprehensively reflects and presents consumer sentiment and behavior analysis. In the consumer electronics category of this year's China Best Brand Awards, Apple, Canon, and others followed Huawei.

Huawei launched the P9, the world's first flagship smartphone equipped with a Leica dual camera module, in collaboration with Leica Camera AG in April of this year, and recorded global shipments of 9 million units as of last October.

In addition, it has continued to innovate smartphones with outstanding performance and stylish design, such as introducing the 'Porsche Design Huawei Mate 9 Limited Edition' through collaboration with Porsche Design, along with the next-generation mobile processor Kirin 960, which provides even more advanced performance and a safer Android experience.

In her acceptance speech, Glory Zhang, Huawei’s Chief Marketing Officer (CMO), stated, “Huawei Consumer Business Group has rapidly grown into the world’s third-largest smartphone brand in just five years since its establishment,” adding, “Huawei places customer and user experience-centric innovation at the core of its entire business.” She continued, “Huawei is a company that drives business through innovation and leads its brand with passion,” and expressed her hope that “while widely promoting Huawei’s innovation and products, our brand will deliver new inspiration to more consumers.”