SK Telecom Launches 'Visiting JooN Service Center' for Child Customers
Introduction of mobile bus-type service centers for easy after-sales service near residences

SK Telecom is introducing a specialized service for parents and child customers that visits them directly in a dedicated bus to handle everything from 'Cookiz Watch' subscription to after-sales service.

SK Telecom announced on the 8th that it is introducing a 'Visiting JooN Service Center' that uses a mobile bus to go directly to customers' locations for users of the kids' phone, Cookiz Watch.

SK Telecom has been expanding its kids' services since 2014 by releasing the "JooN" series of the "Cookiz Watch," a device exclusively for children, every year.

The 'Visiting Jun Service Center' is a service designed in the form of a mobile bus where the service center visits customers directly, based on the observation that it is difficult for them to visit an A/S center due to the nature of the Kookiz Watch service, which primarily targets child customers.

At the 'Visiting Jun Service Center,' users can receive services related to the "Kookiz Watch," including subscription consultations, on-site activation, and after-sales service (A/S). Kookiz Watch users can utilize the service by selecting the [A/S] menu in the Kookiz App, referring to the bus operating hours and locations, and scheduling a visit.

The 'Visiting Jun Service Center' is for Bucheon and Hanam, where visiting an A/S center is difficult compared to Seoul.It is currently operating primarily in the metropolitan area, including Suwon, and is scheduled to expand to key regions nationwide in the future.

SK Telecom is giving away handmade cookies and hand warmers to all customers visiting the 'Visiting Jun Service Center' this month. An event is also being held until the end of this month for users of the Cookiz Watch Jun 2 and 3, providing them with tumblers, toothbrushes, and popular toys such as Turning Mecard and Secret Jouju depending on their usage frequency.

The Kookiz Watch series, a specialized service primarily used by preschoolers and lower elementary school students, surpassed 400,000 cumulative sales units on the 7th.

In particular, the Kids Watch Jun3, released last September, is a kids' phone with significantly enhanced safety and security features, such as improved location tracking speed, accuracy, and waterproofing, and is attracting about twice as many subscribers as its predecessor.

Meanwhile, ahead of the winter break, SK Telecom is also holding an experiential learning event from December 12 to 25 on the Kookiz app, a dedicated application for Kookiz, where users can enjoy basketball experiences with the SK Knights team and Kookiz Coding School at a discounted price.

Yoon Won-young, Head of the Lifestyle Value Division at SK Telecom, stated, “The children’s IT market is no longer a potential market with high growth potential, but has now risen to become a mature core market,” adding, “Going forward, we will continue to provide SK Telecom’s differentiated customer experiences by developing ICT products and services tailored to diverse customer characteristics.”