LG Uplus joins hands with IS Dongseo, a leader in the domestic bathroom interior market.
Expanding to intelligent services that are automatically controlled based on family member settings

LG Uplus, a leader in home IoT services with over 500,000 households, is entering the IoT-based smart bathroom business in partnership with domestic bathroom interior supplier IS Dongseo.

LG Uplus (Vice Chairman Kwon Young-soo) and IS Dongseo (Chairman Kwon Hyuk-woon) announced on the 13th that they have signed a business agreement for the development and business entry of a smart bathroom using IoT technology.

IS Dongseo is Korea's first construction/building materials company, established through the merger of the former Ilshin Construction Industry, which began its housing business in 1989 and grew through various construction projects such as apartments, mixed-use buildings, villas, and civil engineering works, and the former Dongseo Industry, a leader in the domestic building materials industry.


It owns the total bathroom remodeling package 'inus bath', the bidet/tile/sanitary ware/faucet brand 'inus', and the apartment brand 'Eileen's Garden'. Recently, the total bathroom remodeling package 'inus bath' has set a consecutive record for the highest sales in the industry through home shopping sales.

Under this business agreement, LG U+ and IS Dongseo will apply IoT technology to bathrooms in residential spaces such as apartments and mixed-use buildings to create a smart bathroom environment that connects various devices such as electronic devices, bidets, ventilators, and lighting.

In the future, bathrooms in residential spaces will automatically adjust the hot water and rainwater according to the usage patterns of family members.Smart functions such as automatic fan operation and timer function based on usage detection are implemented.

In addition, we plan to develop an intelligent service that minimizes the difference in perceived temperature by operating the heater according to the outside temperature before using the bathroom after waking up, automatically adjusts the lighting brightness according to the time of day, and enables automatic operation and control according to the settings of family members.

IS Dongseo INUS Business Division Managing Director Kwon Ji-hye said, “Through this agreement, we expect to see great synergy in the home IoT market, which has high growth potential, by providing IS Dongseo’s high-quality products and LG U+’s IoT solutions together.”

“The collaboration between our IoT solutions and bathroom interior design business will provide users with a new, space-centered premium lifestyle,” said Ahn Sung-jun, executive director of LG Uplus’ IoT service division. “We will also work together with the construction sector to adapt to changing housing trends.”

Meanwhile, LG U+'s home IoT service is leading the domestic IoT market, surpassing 500,000 households last month.

LG U+ is expanding its IoT service partnerships across all industries, including home appliance manufacturers such as LG Electronics, Samsung Electronics, and Kuchen, as well as heating, security, and safety companies. It is also rapidly expanding its IoT service offerings to multi-family housing such as officetels and apartments.