Samsung, LG and others prepare largest-scale booths this year, presenting lifestyle innovation
Smart, connectivity highlighted as key to home appliances...Showcasing next-generation technologies in full force

South Korea's leading home appliance and IT companies Samsung Electronics and LG Electronics will participate in 'CES 2017', the world's largest electronics exhibition, which opens in Las Vegas, USA starting on the 5th (local time).

Samsung Electronics has adopted the motto 'Innovative products and future technologies that will transform consumer life', while LG Electronics has set the slogan 'Innovation for a Better Life'.

We take a preliminary look at what products and technologies these companies will showcase at this exhibition.

Samsung Electronics has prepared an exhibition hall of 2,600㎡ (approximately 790 pyeong), the largest among participating companies, and will unveil various products and services including 'Samsung QLED TV' that surpasses the picture quality of existing TVs, the innovative concept washing machine 'FlexWash' that features two independent spaces designed as one integrated unit to customly address diverse consumer needs, the dryer 'FlexDry', and 'Family Hub 2.0' which further expands IoT connectivity.

▲Samsung Electronics.

At the entrance of its exhibition hall, Samsung Electronics plans to screen a video announcing the 'Samsung QLED TV era' that surpasses the picture quality of existing TVs to capture visitors' attention. Samsung QLED TV adds metal material to quantum dot particles that are tens of thousands of times smaller than a human hair.

Samsung Smart TV has expanded the UX of 'Smart Hub', which allows control of the TV and peripheral devices with a single remote, to mobile. Through the 'Smart View' app, users can use their smartphone like a virtual remote control, and 'intelligent voice recognition' that allows most TV functions to be controlled by voice has been applied, significantly enhancing usability.

Home Appliances Emphasizing IoT Connectivity and Usability

Samsung Electronics presents the future of home appliances with innovative products and further strengthened IoT connectivity.

The 'Family Hub 2.0' being unveiled this time is significantly different from existing products in voice recognition function, individual account setting by family member, and improved user interface. In particular, in this new product, in kitchen environments where hands cannot be easily freed for cooking or washing dishes, users can execute various functions by voice such as playing music, reading recipes according to cooking steps, ordering missing food ingredients, and checking latest news or weather.

Additionally, Samsung 'Powerbot Slim' robot vacuum cleaner maintains powerful suction while offering a slimmer design and enhanced smart functions to improve cleaning range, time, and efficiency. At the exhibition, visitors can directly experience Samsung Pay, which enables convenient payment anytime and anywhere using 'Samsung Gear S3', and connected car solutions linked with BMW 7 Series. A VR zone is also available where visitors can wear 'Gear VR' in a 4D chair that rotates 360 degrees to enjoy dynamic and vivid virtual reality content, or experience interactive VR solutions that detect the user's movements.

Meanwhile, Samsung Electronics will also display premium SSD products based on 3rd generation (48-layer) V-NAND that won 'CES Innovation Awards', including 512GB BGA SSD (PM971), 960 PRO 2TB, and 850 PRO 4TB, as well as various ultra-fast, ultra-high-capacity memory products such as 8GB LPDDR4 Mobile DRAM, 8GB HBM2 DRAM, 128GB TSV RDIMM/LRDIMM, Z-SSD, and 256GB eUFS.

Exhibiting Super Premium Home Appliance Brand 'LG Signature'

LG Electronics also showcases a number of strategic products for global market leadership at 'CES 2017'.

LG Electronics has prepared a booth of 2,044 square meters (㎡) at this exhibition and, under the slogan 'Innovation for a Better Life', will introduce ▲ super premium home appliances 'LG Signature' ▲ OLED TVs in a different dimension ▲ smart home appliances based on deep learning ▲ premium kitchen packages, and more.

At the entrance of its exhibition hall, LG Electronics has constructed a massive OLED sculpture using 216 OLED signage displays. The OLED tunnel, measuring 7.4m in width, 5m in height, and 15m in length, creates the mysterious atmosphere of the aurora.

The 'LG Signature OLED TV' thoroughly focuses on the screen, which is the essential element. Since supplementary elements other than the OLED screen are not visible, the design is clean and minimal, and customers can experience superior visual and acoustic immersion, the company emphasized. LG Electronics showcases a new 'Super Ultra HD TV' equipped with its proprietary 'Nano Cell' technology that enhances color accuracy and color reproduction. According to company officials, the 'Super Ultra HD TV' with Nano Cell applied shows almost no change in color reproduction and color accuracy whether viewed from the front or from the side.

▲LG Electronics OLED Tunnel.

In particular, LG Electronics is showcasing 'SmartThinQ™', an advanced smart home service, by presenting smart home appliances based on 'Deep Learning' for the first time.

LG Electronics reveals smart home appliances equipped with its independently developed 'Deep Learning' technology 'DeepThinQ™'. Smart home appliances such as air conditioners, robot vacuum cleaners, and refrigerators learn the user's usage habits and product usage environment by themselves to provide optimal functions to the user. Smart home appliances equipped with 'DeepThinQ' in LG's 'SmartThinQ' accumulate and analyze user data through cameras, various sensors, and WiFi in the cloud to optimize operational methods.

Additionally, LG Electronics displays 'SmartThinQ™ Sensor' that provides various smart functions when attached to general appliances and 'SmartThinQ™ Hub' that works in conjunction with smart appliances to inform operational status through screen and voice. The company also showcases various home IoT accessories including ▲ 'SmartThinQ Bulb', LED lighting controllable via smartphone, ▲ 'SmartThinQ Plug' for checking power consumption, ▲ 'SmartThinQ Motion Sensor' that detects movement and notifies users via smartphone, and more.

K Series with Differentiated Convenience Features, Ultra Power-Efficient Notebook

LG Electronics showcases the 2017 entry-level smartphone K Series. The 'K Series' consists of four types: K10, K8, K4, and K3. It features high-performance cameras and differentiated convenience functions. The K Series is equipped with fun photo shooting functions unique to LG such as 'Auto Shot' and 'Gesture Shot'.

Additionally, the company exhibits the notebook 'Gram All Day' with significantly increased battery capacity that can be used for 24 hours. LG Electronics has equipped it with LG Chem's new material battery. The battery capacity is 60 watt-hours (Wh), approximately 1.7 times larger than before. The charging speed is also faster, allowing up to 3 hours of use with just 20 minutes of charging.

LG Electronics also showcases 'LG ProBeam TV', a premium projector that adds brightness and resolution to the portability and convenience of the existing 'LG MiniBeam TV'. This product features brightness of 2,000 lumens equivalent to simultaneously lighting 2,000 candles and Full HD (1,920x1,080) picture quality, which is at the level of a dedicated home theater projector.