[Decisive IT Scene] 300 Intel Drones Appear at Super Bowl Show
Published2017.02.07 14:49Intel, in partnership with the NFL and Pepsi, unveiled a drone light show during the Pepsi Zero Sugar Super Bowl halftime show.
The show, which featured 300 Intel Shooting Star drones moving in a pre-programmed choreography, marked the first drone show ever to be performed at a Super Bowl or televised event.
As the show began, 300 drones appeared with lights on. The drones that rose into the air flew in a formation that resembled the American flag. At the end of halftime, a 10-second live advertisement was presented using drones, in which the Intel logo in the sky changed to the Pepsi logo.
The Shooting Star drones used in the performance have built-in autonomous algorithms. When you specify the arrangement of pictures or letters to be displayed in the air, each drone flies to the appropriate location, so there is no need to program each drone separately.
“The potential for drones in light shows is tremendous,” said Josh Walden, manager of Intel’s Emerging Technologies Group . “We hope this show inspires other artists and innovators to incorporate drone technology into their work in new ways they may not have thought of before . ”
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