'QLED TV' Launch in Korea, Focusing on an Era Where the TV Becomes the Center of Life
Design that eliminates TV installation restrictions, a diverse smart TV experience

Samsung Electronics officially launched the 'QLED TV' in Korea.

Samsung gave its QLED TV the title of "picture quality terminator," making it clear that it would no longer waste energy on competing with competitors' products in terms of picture quality.

Instead, Samsung Electronics President and Head of Visual Display Business Kim Hyun-suk focused on "redefining" the TV as a lifestyle product by presenting the "Screen Everywhere" vision. This was the key point of Samsung Electronics' introduction of the ultra-premium "QLED TV" and "Premium UHD TV" product lines (MU9500, MU8500, MU8000) at the "Samsung QLED TV Media Day" held at the Raum Art Center in Yeoksam-dong, Seoul on the 21st.

President Kim Hyun-seok stated, “We focused on rediscovering the unique value of TV,” adding, “When the TV is turned off, it becomes a picture frame, and it must be possible to converse with artificial intelligence for shopping orders.” “This is the vision of the future TV that Samsung envisions—a customized TV that fits the user’s lifestyle and can be installed anywhere,” he said.

To achieve this, President Kim emphasized three directions: the best picture quality, which is fundamental to a TV; a design that provides the freedom to install the TV anywhere in the house; and customized smart features tailored to individual users.

Introducing '100% Color Volume' expression and 'HDR10 Plus'

First, Shin Jeong, a representative from the Video Display Business Division, focused on introducing the picture quality.

Samsung's 'QLED TV' is the only TV in the world capable of expressing '100% color volume' based on quantum dot display technology. Color volume is a new picture quality standard that can accurately measure even minute color changes depending on brightness, and it is claimed that 'QLED TV' displays accurate colors without fading or blurring at any brightness level.

"The 'QLED TV' perfectly brings out light and color with a maximum brightness of 1,500 to 2,000 nits and delivers real black without missing details, and has also solved the viewing angle problem so that the color does not change from any angle," said a representative from Shinjeong.

In particular, the QLED TV and 'Premium UHD TV' product lines have introduced 'HDR10 Plus,' which is a step advanced from HDR10, the existing standard for implementing HDR video. This technology is explained as displaying the optimal contrast ratio for each scene through a 'Dynamic Tone Mapping' technique that applies different brightness levels to each scene.

Eliminate messy wires and reduce them to 'transparent fiber optic cables'

Yoo Jae-wook, a representative from the Product Design Group, introduced the 'transparent optical cable,' which is considered a key feature of the new QLED TV.

With this single fiber optic cable, all peripheral devices can be connected to the TV, and they can be controlled even if installed separately, as long as they are within 15 meters. In response, he said, “It is not the consumer’s fault, but the TV’s fault, that the TV is perceived as a fixed appliance because it stays in the same place even as the year changes,” adding, “Now, the TV must be more than just beauty.”

Samsung solved the problem of multiple messy wires with just two. Samsung One Connect was the product of the design group's deliberations on how to make the wires as inconspicuous as possible. Optical cables support the ability to reduce the number of wires while transmitting data twice as fast (75Gb/s).
The 'close-fitting wall mount' design, which eliminates almost the gap between the TV and the wall to allow for a neat and convenient installation of the wall-mounted TV, is also part of this.

Finally, Jin-ho Yoon, a representative from the Service Marketing Group, emphasized that Samsung QLED TVs are designed to allow users to intuitively and conveniently use all services from the moment of installation.

The TV automatically recognizes and displays external devices, and you can check live TV, OTT, and internet services all on the Smart TV's home screen. You can control peripherals with a single 'One Remote' without the need for multiple remotes, and convenience is enhanced by supporting 'Intelligent Voice Recognition' to search not only by channel or program name but also by channel categories such as 'Golf Channel' or 'Drama Channel'.


A new 'music service' has also been introduced, which allows you to immediately check songs from TV programs, movies, and TV commercials currently on air, and receive recommendations for your favorite music in collaboration with music service partners such as Bugs and Melon.

Samsung Electronics will launch a total of nine models across three series (Q9, Q8, Q7) of 'QLED TV' in the domestic market this year. The 'QLED TV' lineup consists of large screens in 55-inch, 65-inch, 75-inch, and 88-inch sizes; the Q9 and Q7 feature a flat design, while the Q8 has a curved design. The Q8 series is priced at 7.04 million won for the 65-inch model and 4.85 million won for the 55-inch model, while the Q7 is priced at 6.04 million won for the 65-inch model and 4.15 million won for the 55-inch model, and will be available for sale in stores nationwide starting on the 21st.

Along with this, Samsung Electronics introduced the 'Premium UHD TVs' MU9500, MU8500, and MU8000 to the domestic market for the first time. These 'Premium UHD TVs' offer a wider range of choices for consumers with various sizes ranging from 49 inches to 75 inches. Featuring a curved design that enhances screen immersion, the launch prices are 5.1 million won for the 65-inch MU9500 and 3.39 million won for the 55-inch MU9500, and 4.6 million won for the 65-inch MU8500 and 2.99 million won for the 55-inch MU8500. The MU8000 is a flat model priced at 4.2 million won for the 65-inch MU8500 and 2.69 million won for the 55-inch MU8000.