Tell me about order payment , recommendations , baseball game information , and even today's horoscope .
Home to Car service demonstration scheduled at Seoul Motor Show

SK Telecom announced that it is adding lifestyle-oriented services, such as shopping and sports broadcasting, to its AI device 'NUGU,' and introducing a feature where 'NUGU' proactively notifies customers of their needs.

The new features will be available starting from the 30th of this month. SK Telecom has added shopping functions through a partnership with 11st, professional baseball game notifications, and a daily horoscope service to 'Nugu', and has enhanced existing services such as Melon, food delivery, and radio.

SK Telecom is introducing a new shopping service that allows users to receive guidance on "Today's Recommended Products" and "This Week's Recommended Books" carefully selected by 11st via voice through "Nugu" as an attempt to connect AI devices and commerce, and even place orders.

The newly introduced 'Voice Shopping' service offers both shopping convenience and discount benefits. If you simply set up your 11st account and payment information in advance, you can order the product you want at a discounted price with just a word.


It also provides voice guidance for 'This Week's Recommended Books.' It is an informational service that introduces the week's bestsellers. We select and introduce 5 recommended bestsellers by category, and immediate purchase is available. You can use the order lock service to prevent accidental orders or payments.

When 'Nugu' was launched last September, it started with services such as Melon music listening, smart home IoT, schedule notifications, alarms, and weather information, but in November, it added news briefings, podcasts, chicken/pizza delivery, and mood lighting functions, and in December, it added IPTV voice control via B tv integration, T Map traffic information navigation, Wikipedia voice search, radio, and storytelling services.

Kim Sung-han, Head of the NUGU Business Division at SK Telecom, stated, “We have upgraded new features useful in daily life, such as shopping, by reflecting the voices of our customers,” adding, “We will continue to develop functions that enable AI to proactively suggest what people need and communicate seamlessly.”

Meanwhile, SK Telecom plans to showcase its 'H2C (Home to Car)' service, which allows users to control their vehicles from home, at the '2017 Seoul Motor Show,' the largest automobile exhibition in Korea.

'H2C', which SK Telecom will introduce, is a service that links SK Telecom's smart home and automotive Internet of Things (IoT) platforms to allow users to locate the car, turn the engine on and off, turn the headlights and taillights on and off, and set the temperature through 'Nugu' at home.

In addition, following 'H2C', SK Telecom plans to introduce a 'C2H (Car to Home)' service that allows users to control home appliances such as lighting, temperature, and gas from a car.