Samsung Electronics is participating in the 'Salone del Mobile Milan' held in Milan from the 4th to the 9th to showcase its lifestyle TV, The Frame, and new QLED TVs. The company stated that it intends to present its vision for the future of TV, known as 'Screen Everywhere,' through the introduction of these new products.

The Milan Furniture Fair is the world's largest design exhibition, being held for the 56th time this year, with companies from design-related fields such as furniture, fashion, and IT participating. Samsung Electronics has participated since 2011 to convey its design philosophy.

At this event, a separate exhibition space called 'The Frame Gallery' was set up to display 14 The Frames and printed frames together. We collaborated with Italian luxury furniture manufacturers such as B&B Italia, Arclinea, and Giorgetti.

'The Frame' won the Best Innovation Award at 'CES 2017' for its 'Art Mode,' which displays artwork or photos on the screen like a picture frame even when the TV is turned off. Yves Behar, a world-renowned industrial designer who participated in the development of 'The Frame,' said, "The Frame's Art Mode invites users into the world of art by allowing them to view various photographic works or masterpieces."