Samsung Electronics is set to expand its market presence by officially launching its 'TV Plus' service in Europe starting in May. During 'MIPTV 2017,' held in Cannes, France from April 3 to 6 (local time), Samsung Electronics held a local event introducing 'TV Plus' and announced plans to expand the European 4K HDR market.

'TV Plus' is a virtual channel service launched by Samsung Electronics in 2015 in collaboration with various content providers such as CJ E&M, EBS, JTBC, and Netflix, allowing users to enjoy various programs including dramas, movies, and music for free on Samsung Smart TVs at any time. 'MIPTV' is a broadcast video content market where content-related businesses, including producers, distributors, and buyers from around the world, gather to lead the global entertainment industry.


Samsung Electronics is launching 'TV Plus' in five major European countries, including the UK, France, Germany, Italy, and Spain, starting in May in collaboration with Rakuten Wuaki. In addition to providing the latest Hollywood content in premium 4K HDR quality, we plan to offer content of various genres such as kids, action, and comedy.

'TV Plus,' now available in Europe, enhances consumer convenience by combining the advantages of the VOD method, which allows users to select and watch desired content directly from the smart TV home screen, with the standard channel service, which allows users to search by flipping channels or entering numbers.

"We are very pleased to be able to introduce premium content with 4K HDR quality to European consumers through Samsung's outstanding QLED TVs via this partnership," said Jacinto Roka, President of Rakuten Uaki. "This TV Plus launch will be a very significant starting point in expanding the 4K HDR content market."