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Samsung Electronics Ranks First in Brand Market Share in U.S. Home Appliance Market in First Quarter of This Year

Google 우선 소스Published2017.04.25 14:50
Combined results of major home appliances in the U.S. market
Achieved No. 1 for four consecutive quarters starting from Q2 2016


Samsung Electronics ranked first in market share by brand in the world's largest U.S. home appliance market in the first quarter of this year.

Market research firm Traqline announced that Samsung Electronics ranked first in the major U.S. home appliance market in the first quarter of 2017 with a market share of 19.2%. In terms of revenue, this represents a 4.5 percentage point increase compared to the first quarter of last year.

Traqline publishes quarterly market share by brand for major home appliances in the U.S. market, including refrigerators, washing machines, ovens, microwaves, and dishwashers.

Samsung Electronics achieved the number one market share for four consecutive quarters after taking the top spot with 16.7% in the second quarter of 2016 (16.7%→18.8%→18.7%→19.2%), and also achieved an annual market share of 17.3% last year.

By product category, washing machines and refrigerators ranked first in the first quarter of this year with a 19.7% market share, following last year.

Samsung Electronics, which rose to first place for the first time in the third quarter of 2016 thanks to the popularity of the AddWash launched last year, recorded first place for three consecutive quarters as sales performance of innovative products such as the FlexWash continued, establishing itself as the strongest player in the U.S. market. In particular, the drum washing machine segment achieved first place for the third consecutive quarter with a market share of 27.1%, a 5.9 percentage point increase from the same period last year.

Samsung Electronics refrigerators took first place in both the French door and side-by-side categories in the first quarter of this year, maintaining their top position with a market share of 23.0%.

In particular, French door refrigerators are continuing an unprecedented record of being ranked first for 32 consecutive quarters with a market share of 34.0%. After achieving the remarkable feat of being ranked first for eight consecutive years with 30.8% last year, the market share in the first quarter of this year increased by 7.7 percentage points compared to the same period last year, further widening the gap with the second-place competitor. Side-by-side refrigerators also maintained their number one position for four consecutive quarters with a market share of 22.3%.
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