LG Electronics, 77-inch 'LG SIGNATURE OLED TV W' shipping price 33 million won
Less than 6mm thickness despite large screen, strengthening leadership in the premium TV market

LG Electronics has launched the 77-inch (196cm) 'LG SIGNATURE OLED TV W' in the domestic market.

The shipping price of the 77-inch 'LG SIGNATURE OLED TV W (model name: OLED77W7K),' the most expensive of LG's OLED TVs, is 33 million won. According to the company, despite the high price, customer inquiries at stores have been continuing even before the launch, leading to pre-orders. Since LG Electronics is offering a 4 million won cashback to customers who purchase the 77-inch 'LG SIGNATURE OLED TV W' by the 29th of next month, the effective purchase price is 29 million won. Additionally, a new concept clothing care appliance, the 'LG TROMM Styler,' is being given as a gift.

This product is less than 6mm thick when installed. The 65-inch (163cm) model, which was already released in late February, is less than 4mm thick. It is a product that combines ultimate picture quality with a wallpaper design that looks as if a single picture is mounted on the wall. To complete the wallpaper design, LG Electronics separated all components other than the screen and the speakers into a separate 'Innovation Stage'.

LG Electronics plans to further strengthen its leadership in the premium market by sequentially launching the 77-inch 'LG SIGNATURE OLED TV W' worldwide. LG OLED TVs, including the 'LG SIGNATURE OLED TV W', are creating a sensation in the global premium TV market and generating high profits. Thanks to this, LG Electronics' Home Entertainment (HE) business division, which is responsible for the company's TV business, announced that it recorded an operating profit margin of 8.8% in the first quarter of this year.

This product previously won the "Best of the Best" award at CES 2017, the world's largest consumer electronics show, earlier this year, an honor bestowed upon only one product out of all entries. Consumer Magazine, published by the U.S. Consumer Federation and recognized as having the highest authority, recently awarded the 65-inch "LG SIGNATURE OLED TV W" the highest score in its performance evaluation.