Design-driven strategic success, providing consistent service from small to large orders
310,000 daily visitors, 452% growth over 7 years until 2016

Amid fierce competition for the global $9 billion semiconductor and electronic component distribution market, Mouser Electronics garnered attention by announcing that its sales increased by 30% last year.

Mouser, which is also an affiliate of Berkshire Hathaway, owned by world-renowned investor Warren Buffett, currently distributes more than 4 million products supplied by over 600 manufacturers.

Mouser, which announced that it recorded over $1 billion in global sales in 2016, has supported business growth by making large-scale investments in infrastructure improvements such as warehouses and websites, and allows you to check the inventory of new warehouses online.

Daphne Tien, Vice President of APAC Marketing and Business Development at Mouser Electronics, stated, “Because Mouser is a privately held company, our operational methods differ from those of typical publicly traded firms. Unlike publicly traded companies that focus on high-volume orders, Mouser is structured to generate revenue by focusing on the design phase.” She added, “Since designers want more than just devices, it is important to maintain a large inventory of a wide variety of the latest components.” "We need to make development kits and reference designs available for immediate purchase as well," he said.

In other words, the explanation is that they followed the trend of small-batch production by dividing products based on the technology desired by design engineers and splitting packages. Furthermore, reflecting the difficulties customers face in having to purchase small quantities of parts separately from various shopping malls as needed due to the nature of the design, they made it possible to purchase them in one place, enabling one-stop shopping.

In response, Vice President Tien emphasized, “When classifying customers, there are various tiers from Tier 1 to Tier 4, but we do not focus on specific customers just because we target small orders; instead, we provide the same top-notch service to all customers,” adding, “Our goal is to ensure that the latest components can be incorporated more into our customers’ new designs, and this has naturally led to increased sales.”

The number of customers in the Korean market grew by 29% last year.

These efforts immediately led to increased sales. The company announced that it achieved 452% growth between 2010 and 2016. Growth in the Asian market is particularly notable. China, with its large population and market, accounted for 43% of the total Asian market (25% operating growth rate), followed by South Korea in second place with 12% (33% operating growth rate).

In particular, considering the importance of online channels in the parts distribution market, Mouser is putting great effort into making its website more convenient for users. It has introduced various search methods, including general product names, part numbers, cross-references, features, and images, and also supports intelligent functions. For instance, it recommends products even if you search for only partial elements of a desired item, and even provides information on alternative products through separate notifications for parts that are about to be discontinued. It is said that there are many visitors to the Korean site despite the technical materials being provided in English. Mouser reported that the site has 310,000 daily visitors.

Vice President Tien said, “The number of customers in the Korean market grew by 29% last year. Excluding China, Korea has the highest number of users in terms of page views. The keywords searched in Korea, such as ‘automobile’ and ‘RF,’ also show similarities to global trends, indicating that it is a technology-leading market,” adding, “Mouser hopes to contribute to giving courage to young entrepreneurs and helping them grow in the future.”